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Sony Group Corporation (Sony), has established "Sony Innovation Fund: Africa" to support the growth of the entertainment businesses in Africa.

The 45th annual Loerie Awards, The Loeries, wrapped up Creative Week with a flourish, as it awarded the best of the best in Africa and the Middle East region.

The funding will also allow ANKA, an online sales platform for African creators and merchants, to scale its operations and onboard about 100,000 additional artisans from across Africa by 2030.

The panel discussion, Unlocking Opportunities: MultiChoice and the African Film & TV Industry, took place at MIP Africa, an annual opportunity for African content creators, producers, and sellers.

In a bid to bolster the entrepreneurial spirit, the Zambian operations of Pan-African creative agency, X3M Ideas is launching a national competition to showcase, promote, and offer funding to start-ups and MSMEs.

As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

 The appointments are a part of a greater transformation of the company’s operating structure to best serve client’s evolving needs and drive exponential business growth.

As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.

The recent launch of micro blogging site Threads by Meta has created global buzz on what this latest development means for content creators and social media enthusiasts.

The two-day event will showcase the works of creators across Sony who are pursuing their creative vision through the use of groundbreaking technology.

The funding will accelerate NewComma's tech development, and empower African/Black creatives to reshape the global creative industry.

In making the appointment, MultiChoice noted VMLY&R’s extensive digital experience, as well as their ability to deliver strategy-led creative solutions underpinned by solid data and analytics.

Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing. 

Social media platform Tiktok has added more offerings to its diverse range of monetization features to further help creators unlock real world opportunities and grow their careers in a way that's most authentic to them.

Global marketing network Wunderman Thompson is announcing the expansion of its global B2B offering with the launch of Inspired B2B, a new initiative dedicated to inspiring growth for ambitious B2B brands.

Over the course of the 2022, Pepe Marais, Joe Public co-founder and integrated GCCO, was inducted into the Loeries Hall of Fame, while art director Raphael Janan Kuppasamy received the 2022 Loeries Young Creatives Award.