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Family at the heart of LG’s latest campaign “Life’s Good When You Get More Care”

23-07-2024 | 09:30:00
Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives.

Coca‑Cola showcases the power of sports in new Olympic Games campaign

22-07-2024 | 09:15:00
A powerful brand film draws inspiration from iconic moments of coming together between competitors at past Olympic and Paralympic Games.

Heinz releases limited edition Deadpool & Wolverine collectibles in new campaign

19-07-2024 | 10:30:00
Created in collaboration with the film, the collectibles include Deadpool’s signature mask, suit, and most importantly, katanas, made specifically for Heinz Ketchup bottles.

Creatives struggle for sanity while solving the world's insane problems

11-06-2024 | 12:26:26
Creativity often correlates with heightened sensitivity, increasing the risk of feeling overwhelmed when tackling tough issues, leading to mental and physical problems, more so than other groups.

AB InBev’s Brutal Fruit Spritzer brand and Joe Public SA in a campaign that reimagines women’s safety in taverns

22-05-2024 | 09:32:42
This context prompted AB InBev’s Brutal Fruit Spritzer, the most popular alcohol brand in the country with women, to take a stand for women’s safety.

Instagram celebrates African Women in ‘Made by Africa, loved by the world’ campaign

22-05-2024 | 09:30:50
In celebration of Africa Day on May 25, Instagram has launched its international and pan-African campaign ‘Made By Africa, Loved by the World’.

Joe Public launches integrated campaign for Chicken Licken

30-04-2024 | 19:51:36
The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.

Coca Cola and Marvel tap augmented reality in new packaging and storytelling campaign

16-04-2024 | 19:00:36
Coca Cola and Marvel are extending their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial.

Joe Public voted South Africa’s best agency to work for by SCOPEN

16-04-2024 | 12:10:00
Further to this, Joe Public also retains the top spot as the Most Creative Agency and the Most Attractive Agency for the second year running in the SCOPEN Agency Scope 2023/24 report.

Dove pledges not to use AI to represent real people in its advertising in new campaign

16-04-2024 | 12:05:00
In its 2024 The Real State of Beauty: a global report, Dove finds over 1 in 3 women in the US would give up a year of their life to achieve an ideal look or body.

GigaStar to launch $1m YouTube Creator Fund to award creators

16-04-2024 | 12:00:00
The fund will contribute to GigaStar's mission of fueling human creativity while it continues to serve creators who list on GigaStar Market, a crowdfunding platform where creators can raise capital from thousands of investors by monetizing potential future revenue.

Kenyan content creators to earn from Facebook and Instagram

19-03-2024 | 12:29:39
The announcement is a culmination of a year-long push by the government led by the president to have creators earn for their online content.

Sony launches system targeting 3D content creators

16-01-2024 | 16:50:54
The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.

Orange Middle East and Africa and Spotify team up to showcase African talent

22-12-2023 | 10:15:00
With a global community of more than 551 million active listeners each month, including 220 million subscribers, Spotify offers a wide range of African and international artists to listen to.

Content creator companies raised $700 million in 2023, nearly four times less than last year, report

22-12-2023 | 10:10:00
Over the past years, the creator economy has skyrocketed, enabling bloggers, social media influencers, podcasters, TikTokers, and YouTubers to earn from publishing their content.

Canon welcomes 62 new creatives to its EMEA Ambassador Programme

13-12-2023 | 13:27:22
Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals

Canon Miraisha Programme and NRB Bus partnership boost Kenyan youth in digital media

30-11-2023 | 13:17:28
The objective of this initiative is to equip young individuals with essential skills and knowledge, enabling them to explore the art of visual storytelling, master camera techniques, and delve into the world of creative expression.  

Joe Public takes top honours at the 2023 FM AdFocus Awards

24-11-2023 | 15:00:00
Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year Award and the Transformation Award at an awards ceremony held in Johannesburg South Africa.

Safaricom targets the creatives in Kenya with a new “S-Hook” platform

19-10-2023 | 08:09:47
Kenya’s leading telco Safaricom has unveiled a new platform targeting the youth. Know as Safaricom Hook, also S-Hook, the engagement platform is designed to empower Kenyan youth in the areas of technology, career, and culture.

WPP merrges Wunderman Thompson and VMLY&R to form creative company VML

18-10-2023 | 16:27:10
The combined entity will be known as VML and will be the industry’s largest creative company.

GroupM enhances creator content amplification capabilities globally with Amazon Ads

18-10-2023 | 16:24:45
GroupM, WPP’s media investment group, has announced a global collaboration with Amazon Ads to introduce creator-led shoppable content to the Amazon advertising suite of services available to its clients

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