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Kenya’s leading telco Safaricom has unveiled a new platform targeting the youth. Know as Safaricom Hook, also S-Hook, the engagement platform is designed to empower Kenyan youth in the areas of technology, career, and culture.

The combined entity will be known as VML and will be the industry’s largest creative company.

GroupM, WPP’s media investment group, has announced a global collaboration with Amazon Ads to introduce creator-led shoppable content to the Amazon advertising suite of services available to its clients

Sony Group Corporation (Sony), has established "Sony Innovation Fund: Africa" to support the growth of the entertainment businesses in Africa.

The 45th annual Loerie Awards, The Loeries, wrapped up Creative Week with a flourish, as it awarded the best of the best in Africa and the Middle East region.

The funding will also allow ANKA, an online sales platform for African creators and merchants, to scale its operations and onboard about 100,000 additional artisans from across Africa by 2030.

In a bid to bolster the entrepreneurial spirit, the Zambian operations of Pan-African creative agency, X3M Ideas is launching a national competition to showcase, promote, and offer funding to start-ups and MSMEs.

As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

In the ever-evolving business landscape, the advent of generative artificial intelligence (AI) has sparked widespread discussions about the future of various job roles.

 The appointments are a part of a greater transformation of the company’s operating structure to best serve client’s evolving needs and drive exponential business growth.

As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.

Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

Digital marketing and PR agency Clockwork has announced that, Jacques Shalom has joined the agency as Chief Creative Officer. Jacques has an extensive industry background, having worked in advertising for over 20 years.

After becoming South Africa's first retailer to tap into the Roblox universe in 2022, Game has launched Season two of the Game game on the platform, bringing with it a new first for South Africa - locally-inspired and designed user generated content (UGC).

Available exclusively on Kantar Marketplace, LINK+ integrates Kantar's market-leading ad testing capabilities into one solution to help advertisers drive greater impact from their ad campaigns.

In  her new role, the international, award-winning creative powerhouse will oversee all local and global brands under the group’s portfolio.

The recent launch of micro blogging site Threads by Meta has created global buzz on what this latest development means for content creators and social media enthusiasts.

The two-day event will showcase the works of creators across Sony who are pursuing their creative vision through the use of groundbreaking technology.

Advertising agency, Abnormal, has announced that it has secured the Haleon Specialist creative account. The decision comes after a lengthy pitch process, from which Abnormal emerged victorious.

Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.

Ogilvy South Africa has been addressing this, while paving the way for transformative change through its ground-breaking Ogilvy Graduate Programme.