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Salesforce, a leading AI CRM has announced the general availability of Unified Conversations for WhatsApp on its platform. 

Following its initial announcement in January, businesses across Africa can now use Google's Gemini AI-powered chat-like tool for Search Ads. This intuitive tool is now fully operational and designed to help businesses in Africa and across the world boost their online visibility.

Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.

Marketing measurement, attribution, and data analytics firm AppsFlyer has announced the launch of a new AI product to provide marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact.

This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.

After a rigorous selection process for a partner in Performance marketing, Proximus has chosen to collaborate with two distinguished agencies, WPP and Springbok, to further strengthen its performance marketing initiatives.

The MENA Fintech Association (MFTA) has announced the establishment of its Fintech Marketing Working Group “Bridge”. 

South African agency Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.

Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.

Ethiopian Airlines Group, Africa's airline renowned for its global connectivity has announced its partnership with CJ Affiliate Marketing Company, a performance-based marketing channel.

According to Kantar Media Reactions 2023, most consumers consider ads on Amazon to be relevant and useful, with few negative qualities.

A Gartner survey of 405 marketing leaders conducted in May and June 2023 revealed the utilization of their organization's overall martech stack’s capability dropped to just 33% on average in 2023.

There is a wealth of benefits to having more women embrace positions of leadership in the technology space, and companies would do well to provide women equal exposure and opportunities for promotion.

In his new capacity, Emeka will spearhead growth initiatives for Publicis Groupe’s clients across 22 diverse markets in the region.

As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

In the ever-evolving business landscape, the advent of generative artificial intelligence (AI) has sparked widespread discussions about the future of various job roles.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc.

Nigerian premier marketing communications agency Ingenium Communications, has unveiled Xcellerate, a bespoke marketing suite designed for start-ups and businesses of diverse scales.

Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

StoryStation.ai harnesses the award-winning content marketing agency's storytelling experience and tech expertise, empowering businesses with limited marketing budgets to generate their own high-quality content.

In-house digital agency Oliver South Africa is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director.