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Ethiopian Airlines Group, Africa's airline renowned for its global connectivity has announced its partnership with CJ Affiliate Marketing Company, a performance-based marketing channel.

According to Kantar Media Reactions 2023, most consumers consider ads on Amazon to be relevant and useful, with few negative qualities.

A Gartner survey of 405 marketing leaders conducted in May and June 2023 revealed the utilization of their organization's overall martech stack’s capability dropped to just 33% on average in 2023.

There is a wealth of benefits to having more women embrace positions of leadership in the technology space, and companies would do well to provide women equal exposure and opportunities for promotion.

In his new capacity, Emeka will spearhead growth initiatives for Publicis Groupe’s clients across 22 diverse markets in the region.

As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

In the ever-evolving business landscape, the advent of generative artificial intelligence (AI) has sparked widespread discussions about the future of various job roles.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc.

Nigerian premier marketing communications agency Ingenium Communications, has unveiled Xcellerate, a bespoke marketing suite designed for start-ups and businesses of diverse scales.

Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

StoryStation.ai harnesses the award-winning content marketing agency's storytelling experience and tech expertise, empowering businesses with limited marketing budgets to generate their own high-quality content.

In-house digital agency Oliver South Africa is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director.

The company says the appointment reflects its dedication as an agency to serving its customers nationally, as well as the importance and potential of the region as a key focus for growth.

Digital marketing and PR agency Clockwork has announced that, Jacques Shalom has joined the agency as Chief Creative Officer. Jacques has an extensive industry background, having worked in advertising for over 20 years.

The marketer in 2023 cannot do without the relevant AI tools. From promoting their brands and businesses to gathering competitors’ intelligence and gaining an upper hand, these tools have become pivotal in helping marketers achieve their goals faster and at scale.

Ipsos has announced the acquisition of Omedia, a multi specialist market research company established in Senegal, Ivory Coast and Mali.

Springer will be responsible for the strategic positioning of the Standard Bank brand and the execution of the brand and marketing operating model.

A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such as Chipotle, Taco Bell, and Pizza Hut. She will report directly to Yahoo CEO Jim Lanzone.

In a circular issued by the Permanent Secretary and Secretary to the Treasury, Ramathan Ggoobi on Monday, 10 July 2023, all government advertising must be through the Uganda Broadcasting Corporation (UBC) and New Vision.

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and marketing leaders.

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.