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Medium expands its writer payment Partner Program to 20 African countries
Medium has announced it is expanding its Partner Program eligibility program to include writers from over 75 new countries, including 20 African nations.
[Column] Frikkie Jonker : Content piracy: A complex web of causes
Content piracy is acknowledged as having enormously negative social impacts. It is a type of global organised crime that undermines the creative sector.
Global live streaming market to reach $756.5 billion by 2031, report
Global live streaming market is expected to reach $756.5 billion by 2031, at a compound annual growth rate of 20.9% from 2024 to 2031.
GARM and Ad Net Zero announce global framework to measure media's carbon emissions
The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies.
Mastercard launches podcast series in Egypt to inspire the next generation of female changemakers
‘Her Voice' seeks to amplify the stories of female entrepreneurs and innovators in business, social impact, culinary arts, travel, retail and e-commerce.
[Kenya] PR firm Engage BCW to now operate as ENGAGE
One of Kenya’s leading strategic communications firms Engage BCW has announced that it changing its name and will now just be known as ENGAGE.
TikTok Introduces $1M grant for Social Impact Creators and Non-Profits
TikTok has officially launched the TikTok Change Makers Program. The program marks the platform’s first-ever global social impact creator elevation initiative spotlighting creators and non-profits who drive meaningful change in their communities through TikTok.
LG launches global campaign to help attract positive content onto social media feeds
Dubbed, ‘Optimism your Feed,’ the campaign seeks to encourage fans to proactively engage with positive and inspiring content on their social platforms.
TikTok introduces new rules and safety resources for LIVE
TikTok LIVE will start rolling out new LIVE Monetization Guidelines and educational initiatives to further foster positive, authentic and joyful LIVE communities on its platform
South African Broadcasting partners with Mangomolo to expand online video capabilities
Mangomolo, a full-service Over-The-Top (OTT) video platform, has been chosen by the public service broadcaster, South African Broadcasting Corporation (SABC), to upgrade its SABC+ platform capabilities.
Africa Business Communities launches operations in the Middle East
Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.
African service provider Hayo chooses Ilex Content Strategies for global marketing
Ilex Content Strategies, a global B2B marketing and communications agency, has been selected by Hayo, an innovator in digital solutions in Africa, as its agency of record.
Marketers plan to allocate two thirds of their media spending on digital channels, report
Nielsen, a global player in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.
New Salesforce-WhatsApp integration brings marketing and service conversations together
Salesforce, a leading AI CRM has announced the general availability of Unified Conversations for WhatsApp on its platform.
AWS empowers South Africa’s largest video game company
For over 12 years, Cape Town-based impact gaming company, Sea Monster, has leveraged the power of video games to enhance brand equity, learning and social outcomes for its clients.
IFC partners with Triggerfish to boost Africa’s animation sector
In order to support the growth of Africa's creative sector and to bring local African stories to the world, IFC has signed a collaboration agreement with Triggerfish, a globally recognized animation studio founded in South Africa.
Showmax appoints Emma Gichonge as General Manager in East Africa
Gichonge is a Kenyan tech and product executive with a reputation for building high-performance teams.
Global photo market to reach $9.2 billion by 2032, report
The seamless integration of advanced technologies makes stock images more accessible, versatile, and appealing, meeting the evolving needs of digital content creators and businesses in an increasingly tech-driven landscape.
CAF concludes extensive global TV-Broadcast agreements for the Africa Cup of Nations
CAF received approximately 6000 Media applications for accreditation to the TotalEnergies CAF AFCON Côte d’Ivoire 2023 which is an increase of more than 100% from the previous AFCON which took place in Cameroon in 2022.
AppsFlyer launches new AI solution to enhance marketing campaigns in Africa
Marketing measurement, attribution, and data analytics firm AppsFlyer has announced the launch of a new AI product to provide marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact.
Global insurer Allianz Group appoints Group M as media partner of record
GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to Allianz Group, one of the world’s insurers and asset managers that serves more than 122 million customers in over 70 countries.