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Ogilvy's innovation lab unveils new technologies for increased brand impact
Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.
Ingenium Communications unveils marketing solution targeting startups
Nigerian premier marketing communications agency Ingenium Communications, has unveiled Xcellerate, a bespoke marketing suite designed for start-ups and businesses of diverse scales.
Clockwork appoints Jacques Shalom as Chief Creative Officer
Digital marketing and PR agency Clockwork has announced that, Jacques Shalom has joined the agency as Chief Creative Officer. Jacques has an extensive industry background, having worked in advertising for over 20 years.
Ogilvy appoints Sanesh Maharaj as the new head of influence
This strategic addition to the leadership team marks a significant milestone in Ogilvy's commitment to providing innovative and impactful communication solutions to its clients.
PRCA publishes updated Accessible Communications Guidelines for 2023
The new, 49-page edition is the first version of the guidelines also available in braille and has been updated to include more detail on TikTok, ChatGPT and hosting of physical and virtual events.
[Marketing Week Africa] Bob Koigi: Partnerships drive continent’s ad, marketing and media space
Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.
Ogilvy Africa appoints Cathy Gathu as new Managing Partner
Gathu, will report to Vikas Mehta, the firm’s Sub-Saharan Africa Chief Executive Officer. She has more than 20 years’ experience in brand strategy and marketing communication.
PR leaders predict increased profitability in face of global challenges
PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021.
Audi South Africa appoints Terence Steenkamp as PR and Relationships Manager
In this role, Terence will manage Audi South Africa’s PR, social media and customer relationship portfolios.
PR industry’s confidence remains high as practitioners embrace AI tools, survey
PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker.
C-suite advisory firm P&L Consulting appoints Maureen Sande new Managing Partner
Sande takes ups the position as the firm seeks to grow into capital markets, risk and communications.
[Marketing Week Africa] Bob Koigi: Africa warms up to social media for business and leisure
Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.
PR and communications practice fosters sustainable development in Africa, report
BHM Research and Intelligence (BR&I) has launched the maiden edition of the Africa PR and Communications report, a comprehensive exposition on PR and communications practice and its role in fostering sustainable development on the continent.
PRGN expands global presence with addition of Pan-African agency
The Public Relations Global Network (PRGN) has added two new agencies in the emerging markets of Africa and India as full members, enhancing its ability to seamlessly serve clients throughout the world.
Nedbank partners with JoePublic on a campaign to encourage saving for retirement
Leading up to Savings Month, Nedbank in partnership with agency Joe Public has launched their latest campaign showcasing the harsh reality of not saving enough for retirement.
Kenyan agency Scanad wins two awards at Cannes
Kenyan-based agency Scanad has received the Glass Lion for Change award and Bronze Lion at the Cannes Festival for its captivating campaign “Stain, Not Shame,” that was executed for Zeva Fashion.
Renna Markson appointed as Managing Director of PRCA
This promotion comes as a recognition of her exceptional dedication and valuable contributions to the organisation over the past few years.
[Kenya] Skills To Grow Africa, Strathmore tailor opportunities for young PR professionals
Skills To Grow Africa and Strathmore Communication and Consultancy Clinic have announced a partnership to create career development opportunities for Young Public Relations Professionals.
THOP Institute launches Inaugural International Conference on Government and Communications in Africa
The CIGC is an annual forum designed for public sector communication professionals to exchange ideas, explore the latest trends, and redefine new approaches.
Global public relations tools market to reach $29.5 billion by 2030, report
Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.
Over half of PR practitioners lack confidence in their data literacy skills, study
Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.