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Marketing and advertising are key components of a business's growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.

Metaverse provides users with immersive virtual experiences in which they are able to interact with other people and objects in real-time.

PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker.

And while consumers are returning to brick-and-mortar shops, e-Commerce is still forecast to constitute 41% of global retail sales by 2027

Generative artificial intelligence (AI) has dominated much of the public conversation about technology following the release of tools like ChatGPT and Jasper Chat.

The global app industry has grown tremendously over the years as people spend more on mobile apps than ever.

In-game advertising market share growth is anticipated to benefit from rising interest in social and mobile gaming. Commercials, cutscenes, billboards, and backdrop graphics may all be used in desktop and mobile games to incorporate advertising.

The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.

Who Cares? Who Does? identifies that the ‘Eco-actives’ segment, made up of the most eco-conscious consumers, has rebounded from its 2022 cost of living crisis-related decline.

The artificial intelligence in retail market is expected to reach $57.8 billion by 2030, at a compound annual growth rate of 41 per cent from 2023 to 2030.

According to Kantar Media Reactions 2023, most consumers consider ads on Amazon to be relevant and useful, with few negative qualities.

Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

The global TikTok advertising revenue is set to reach $ 53.95 billion by 2027. This comes shortly after TikTok announced its global advertising revenue of nearly $12 billion in 2022. This is according to Tradingplatforms.com

A Gartner survey of 405 marketing leaders conducted in May and June 2023 revealed the utilization of their organization's overall martech stack’s capability dropped to just 33% on average in 2023.

Furthermore, the growing demand for local content and the rise in pay TV membership are driving the TV broadcasting market in South Africa.

This number increases to 28% for Gen Z social media users as 11% consider themselves to be influencers and 17% content creators.

The growth is propelled by the demand for improved online education and video streaming services. However, the integration of these platforms with existing systems presents a hurdle.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc.

Nestlé's brand value has steadily increased this year due to strong sales growth across its extensive and varied brand portfolio.

This growth trajectory translates into a striking Compound Annual Growth Rate (CAGR) of 28.04% over the forecast period (2023-2028). This is according to a report by Research and Markets.

The radio station market includes revenues earned by entities by offering services such as broadcasting aural programs by radio to the public.