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Connected TV accounts for half of global video impression share for retail advertisers, report
Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.
TikTok set to open e-commerce store
TikTok appears to be looking to take on Amazon, Shein and others by opening a retail store in the U.S. version of its app, potentially as soon as next month, and will use the store to feature its own line of products like toys and kitchen gadgets.
Amazon is the world’s most valuable retail brand, report
Amazon has once again been named the world’s most valuable retail brand, with a brand value of $299.3 billion, according to brand valuation consultancy, Brand Finance.
Smirnoff launches global brand campaign championing the power of the collective
Smirnoff, the global vodka brand, is announcing the global launch of its vibrant new campaign, 'WE DO WE', boldly championing the power of the collective and celebrating the magic of 'we' that's created when different people, ingredients, and flavors come together.
Amazon introduces generative AI tools targeting customers
Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generative AI tools to help Amazon Web Service customers.




