news
Tagresults
Global photo market to reach $9.2 billion by 2032, report
The seamless integration of advanced technologies makes stock images more accessible, versatile, and appealing, meeting the evolving needs of digital content creators and businesses in an increasingly tech-driven landscape.
LG Electronics ad campaign paves way for responsible audiovisual production
To meet the challenges of reducing waste, proactive measures have been adopted, such as banning single-use items, using reusable materials where possible and harnessing the circular economy for decorative elements and design.
Sony launches system targeting 3D content creators
The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.
Mobile ad spend to reach $362 billion in 2024, report
The report reveals that mobile made a comeback after a one-year market slowdown.
[Free Webinar] Accelerating FX Success: Expansion Strategies for Marketing Agencies in Eastern, Western Africa
This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.
Deloitte and IBM collaborate to help organizations accelerate sustainability outcomes
Through the collaboration, clients can leverage multiple IBM solutions and can integrate data from the IBM Envizi ESG Suite with Deloitte’s GreenLight Solution.
Canon Miraisha Programme and NRB Bus partnership boost Kenyan youth in digital media
The objective of this initiative is to equip young individuals with essential skills and knowledge, enabling them to explore the art of visual storytelling, master camera techniques, and delve into the world of creative expression.
The global metaverse market to reach $3.1 trillion by 2032, report
Metaverse provides users with immersive virtual experiences in which they are able to interact with other people and objects in real-time.
e-Commerce poised to capture 41 per cent of global retail sales by 2027, BCG reports
And while consumers are returning to brick-and-mortar shops, e-Commerce is still forecast to constitute 41% of global retail sales by 2027
Public trust in AI technology declines amid release of consumer AI tools, report
Generative artificial intelligence (AI) has dominated much of the public conversation about technology following the release of tools like ChatGPT and Jasper Chat.
Dentsu names André Andrade CEO EMEA
Advertising and public relations company Dentsu has announced the appointment of André Andrade as CEO for EMEA overseeing the integrated growth strategy and business execution for the company within the Europe, Middle East & Africa (EMEA) region.
Nielsen ONE launches globally
Nielsen, a global player in audience measurement, data and analytics, has announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark.
Truecaller increases ambitions in targeted growth markets with new appointments
Ogochukwu Onwuzurike, newly appointed Country Manager in Nigeria has over a decade of experience of working across several industry verticals such as banking, payments, fintech and SaaS.
Global ad company Entravision enters into a global partnership with Pinterest
Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.
Global consumer spending on mobile apps to jump by 10% and hit over $260b in 2024, report
The global app industry has grown tremendously over the years as people spend more on mobile apps than ever.
Amazon Web Services announces new offerings to accelerate generative AI innovation
The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).
A.M.A Digital Media unveils solution transforming advertising amidst South Africa's load-shedding
Illuminate, the latest addition to the Taptap suite, harnesses the power of advanced geospatial advertising technology and sophisticated artificial intelligence to navigate the intricacies of load-shedding.
Entravision and African music streaming service Boomplay form media sales partnership in Kenya
Through this partnership, Entravision will represent Boomplay for all advertising sales and account management in Kenya.
Artificial intelligence in retail market expected to reach $57.8 billion by 2030, report
The artificial intelligence in retail market is expected to reach $57.8 billion by 2030, at a compound annual growth rate of 41 per cent from 2023 to 2030.
Connected TV accounts for half of global video impression share for retail advertisers, study
Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.
Global TikTok advertising revenue projected to hit $53.9 billion by 2027, report
The global TikTok advertising revenue is set to reach $ 53.95 billion by 2027. This comes shortly after TikTok announced its global advertising revenue of nearly $12 billion in 2022. This is according to Tradingplatforms.com