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Every year, leading brand valuation consultancy Brand Finance puts thousands of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries

Effie South Africa has assembled a leading panel of senior advertising and marketing leaders to discuss 'Creative & Effective Marketing' ahead of the upcoming Effie Awards.

As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.

Social media platform Tiktok has added more offerings to its diverse range of monetization features to further help creators unlock real world opportunities and grow their careers in a way that's most authentic to them.

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.

Every year, Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries.

All members of APRA and PRCA are required to follow the APRA Code of Conduct and PRCA Professional Charter and Codes of Conduct, respectively, and are accountable for doing so.

Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward? 

The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.

New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.

The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.

Anghami, a music and entertainment streaming platform in the Middle East and North Africa region, has announced the upcoming launch of its AI Powered Personalized Podcast, the first of its kind in the world, taking innovation to the next level and revolutionizing the way we get valuable updates.

As load shedding continues to cause massive disruptions to South African lives and businesses, we at Dentsu realised that immediate action was necessary.

While a majority of ad budgets are aimed at mobile users, desktop fraud did see an increase last year, climbing in the U.S. from 1.60% in 2021 to 1.95% in 2022, and globally from 1.17% in 2021 to 1.35% in 2022.

The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy.

The documentary, produced by Malcolm Randles, Off Piste Africa and Empowers Africa, sheds light on the urgent need to protect Tsavo's super tuskers, rare elephants with unique genetic dispositions that are under severe threat.

YDigital says this solution to its clients whose ATL budgets and reach are being compromised when the lights go off, thus mitigating the knock-on effects of lowered TV viewership by compensating in the digital space.

TikTok has announced the launch of our #NewMusic Search Hub, a dedicated space for artists around the world to showcase their new songs and for fans to discover their next favorite track.

In a bid to prove its commitment to safe and transparent advertising Google has launched The Ads Transparency Center, which allows users to learn more about the ads they see across its platforms.

Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generative AI tools to help Amazon Web Service customers.

Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle.