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The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.

New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.

The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.

Anghami, a music and entertainment streaming platform in the Middle East and North Africa region, has announced the upcoming launch of its AI Powered Personalized Podcast, the first of its kind in the world, taking innovation to the next level and revolutionizing the way we get valuable updates.

As load shedding continues to cause massive disruptions to South African lives and businesses, we at Dentsu realised that immediate action was necessary.

While a majority of ad budgets are aimed at mobile users, desktop fraud did see an increase last year, climbing in the U.S. from 1.60% in 2021 to 1.95% in 2022, and globally from 1.17% in 2021 to 1.35% in 2022.

The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy.

The documentary, produced by Malcolm Randles, Off Piste Africa and Empowers Africa, sheds light on the urgent need to protect Tsavo's super tuskers, rare elephants with unique genetic dispositions that are under severe threat.

YDigital says this solution to its clients whose ATL budgets and reach are being compromised when the lights go off, thus mitigating the knock-on effects of lowered TV viewership by compensating in the digital space.

TikTok has announced the launch of our #NewMusic Search Hub, a dedicated space for artists around the world to showcase their new songs and for fans to discover their next favorite track.

In a bid to prove its commitment to safe and transparent advertising Google has launched The Ads Transparency Center, which allows users to learn more about the ads they see across its platforms.

Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generative AI tools to help Amazon Web Service customers.

Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle.

Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

 The global in-app advertising market size is anticipated to reach $410.4 billion by 2030, exhibiting a CAGR of 13.2% over the forecast period, according to a new report published by Grand View Research, Inc.

Building on the success of its recent enterprise-wide “Hilton. For the Stay” platform, the “Every Job Makes the Stay” campaign will bring a new perspective to hotel employee marketing by shining a light on the Hilton team members who make the stay.

The growing popularity of podcasts is an indicator of the changing landscape of media entertainment, as more people are tuning in regularly to listen to their favorite podcasters. In turn, podcasters are becoming deeply entrenched in the cultural zeitgeist.

Havas has announced changes at global level and appoints Stéphanie Bertrand-Tassilly, Global Chief CSR Officer and Charlotte Rambaud, Global Chief Communications Officer.

Paul Oghoghorie is founder and promoter of Nigerian music platform, TopNaijaMusic.com.

Tope Hassan is known as an African Tourist, bootstrapping through African nations to discover African Brands & Entrepreneurs.

Yoadan Tilahun is Ethiopian entrepreneur, former HR Analyist with World Bank, and Managing Director of Flawless Events, headquartered in Ethiopia.