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Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

 The global in-app advertising market size is anticipated to reach $410.4 billion by 2030, exhibiting a CAGR of 13.2% over the forecast period, according to a new report published by Grand View Research, Inc.

Building on the success of its recent enterprise-wide “Hilton. For the Stay” platform, the “Every Job Makes the Stay” campaign will bring a new perspective to hotel employee marketing by shining a light on the Hilton team members who make the stay.

The growing popularity of podcasts is an indicator of the changing landscape of media entertainment, as more people are tuning in regularly to listen to their favorite podcasters. In turn, podcasters are becoming deeply entrenched in the cultural zeitgeist.

Havas has announced changes at global level and appoints Stéphanie Bertrand-Tassilly, Global Chief CSR Officer and Charlotte Rambaud, Global Chief Communications Officer.

Paul Oghoghorie is founder and promoter of Nigerian music platform, TopNaijaMusic.com.

Tope Hassan is known as an African Tourist, bootstrapping through African nations to discover African Brands & Entrepreneurs.

Yoadan Tilahun is Ethiopian entrepreneur, former HR Analyist with World Bank, and Managing Director of Flawless Events, headquartered in Ethiopia.

The South African Broadcasting Corporation has announced that Sibusiso Gumbi is now the head of marketing.

The World Federation of Advertisers (WFA) is celebrating this year the 70th anniversary of the Stresa Resolution, which laid the foundations of the International Union of Advertisers Associations (IUAA), the forerunner of the WFA, and is acknowledging 70 people who have helped build the organisation.

David Njenga is Creative Director at Nick Creations, an Agency that specializes in brand development, market research and Public Relations.

 Mitchell Prather, Managing Director of Djembe Communications speaks on how he made it in the Public Relations industry and shares an insight on how technology as become a part of Public Relations.

Verhaal, a Nigerian startup has been working with SMEs and entrepreneurs in digital and social media marketing at a time when companies in the country are increasingly expressing appetite for new media advertising to reach a wider online community.

With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.

Havas Media Group (HMG) has announced the hiring of George Papandreopoulos as Global Managing Director of Measurement, and the appointment of Jamie Seltzer as Global Managing Director of Media Experience (Mx) Analytics.

Vodacom is using tiktok to get youth to test their hearing with their new #hearingchallenge campaign. vodacom worked with up-and-coming local musicians, influencers and the national hearing test app hearza, to bring it to life.

The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.

With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.

Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.

Spotcovery, the innovative media platform that connects descendants of the African continent while promoting culture, creativity, entrepreneurship and economic growth, has launched the Slickstream optimization tool on its website.

Global marketing network Wunderman Thompson is announcing the expansion of its global B2B offering with the launch of Inspired B2B, a new initiative dedicated to inspiring growth for ambitious B2B brands.