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Apple is the world's most valuable brand in Kantar BrandZ ranking
Apple has retained its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023.
Nedbank partners with JoePublic on a campaign to encourage saving for retirement
Leading up to Savings Month, Nedbank in partnership with agency Joe Public has launched their latest campaign showcasing the harsh reality of not saving enough for retirement.
Ogilvy programmes invest in young talent, grows industry
Ogilvy South Africa has been addressing this, while paving the way for transformative change through its ground-breaking Ogilvy Graduate Programme.
UNEP and UN Climate Change launch the Sustainable Fashion Communication Playbook
The Sustainable Fashion Communication Playbook highlights the importance of shifting fashion communication to enable a sustainable and circular fashion sector, drawing attention to the role of marketers, brand managers, imagemakers, storytellers, media, influencers and beyond.
Adclick Africa’s partnership with Admazing targets mobile marketing industry
This strategic collaboration aims to leverage Admazing's capabilities to reach high-quality audiences with compelling creatives, ultimately driving impactful results for brands.
Amazon is the world’s most valuable retail brand, report
Amazon has once again been named the world’s most valuable retail brand, with a brand value of $299.3 billion, according to brand valuation consultancy, Brand Finance.
Tax on digital content creators in Kenya retained at 5%
Content creators in Kenya will now be required to pay a 5% per cent withholding tax after President William Ruto signed the controversial Finance Bill into law.
Kenya leads the world in global TikTok usage, report
Kenya dominates the platform, with a staggering 54% of users engaging in TikTok for various purposes, while 29% specifically rely on it for news consumption.
Joe Public creative team wins Gold Lion at Cannes
The team, comprising of young creatives Bernice Puleng Mosala and Raphael Janan Kuppasamy has been awarded for a film they did on mental health
[Marketing Report Cannes] Interview with Rizz Wangalachi (Ogilvy Africa)
Marketing Report is live in Cannes, speaking to key players in the market every day. Today we welcome in our studio Rizz Wangalachi, Creative Director at Ogilvy Africa.
[Marketing Report Cannes] Interview with Elouise Kelly
Marketing Report is live in Cannes, speaking to key players in the market every day. Today we welcome in our studio Elouise Kelly, CEO of SECTION27.
Kenyan agency Scanad wins two awards at Cannes
Kenyan-based agency Scanad has received the Glass Lion for Change award and Bronze Lion at the Cannes Festival for its captivating campaign “Stain, Not Shame,” that was executed for Zeva Fashion.
[Marketing Report Cannes] Interview with Pepe Marais (Joe Public)
Today we welcome in our studio Pepe Marais , founder and owner of Joe Public United, the largest independent advertising agency in Africa.
Nigeria wins Health & Wellness Lion at the Cannes Festival
This year, entrants from Armenia and Nigeria made history by being the first to take home a Lion for their country; Bronze Lions in Radio & Audio and Health & Wellness Lions respectively.
Smirnoff launches global brand campaign championing the power of the collective
Smirnoff, the global vodka brand, is announcing the global launch of its vibrant new campaign, 'WE DO WE', boldly championing the power of the collective and celebrating the magic of 'we' that's created when different people, ingredients, and flavors come together.
Havas Media Network scales data and technology offering with global launch of CSA brand
The CSA brand will launch in France, Italy, Spain, UK, USA, and LATAM, with numerous additional global markets launching in the coming months.
Publicis Groupe unveils campaign to profile the journey of its AI tool at Cannes Lions
Six years ago, at Cannes 2017, Publicis Groupe launched Marcel - an AI tool designed to be at the service of its talent.
Marketers struggle to tie creativity to commercial returns, LIONS, WARC report
LIONS, WARC and The Effectiveness Partnership have launched the results of a new global survey into Marketing Challenges – examining what the global marketing industry thinks about the challenges it faces, and what needs to be done about them.
Cannes Lions releases 2023 entry numbers
The Cannes Lions International Festival of Creativity has announced that a total of 26,992 entries, an increase of 6% from 2022, have been received into the 2023 Awards.
YouTube celebrates the 2023 grantees of it’s Black Voices Fund initiative
YouTube has reaffirmed its commitment to amplify Black voices in Africa with a two-day event in Nairobi, Kenya to celebrate the 2023 #YouTubeBlack Voices Fund grantees and allow them to connect, network and collaborate with other creators.
Africa had more than 270 million mobile apps users as of December 2022, report
As of December 2022, the total number of monthly active users of mobile apps in Africa exceeded 270 million, a 14% increase compared to the beginning of the year.