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GroupM, WPP’s media investment group, has announced the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus, GroupM’s industry-leading performance marketing organisation, in partnership with IAB Europe.

The initiative is designed to revolutionize how brands connect with their customers by harnessing the power of storytelling.

Dis-Chem Pharmacies, a prominent retail chain in South Africa, has partnered with Smart Media, a provider of advertising solutions, to offer FMCG brands a powerful arsenal of in-store advertising tools.

Grey Advertising Africa and Burger King have introduced their newest Radio Campaign, Small Pleasures. South Africans are going through the most right now.

Since developing a model that utilised hashes to identify users rather than relying on third-party cookies back in early 2020, Invibes has gone from strength-to-strength bringing unique, proactive offerings to the market that accelerate business outcomes and brand uplift for our 800+ clients.

Based in Addis Ababa, Ethiopia, G Media is a branding and advertising agency that serves both local and international customers. They feature an animation studio that showcases African folklore in an original and authentic way

The worldwide revenue for Out of Home advertising is forecast to exceed $40 billion for the first time with a market share against other media of 5.1%, up from 4.7% in 2022.

Not all the changes of the past two years are here to stay. But one area that has transformed is customer communications.

Ipsos has announced the acquisition of Omedia, a multi specialist market research company established in Senegal, Ivory Coast and Mali.

In the just completed 2023 survey OOH worldwide revenue is forecast to exceed $40bn for the first time with a market share against other media of 5.1%, up from 4.7% in 2022. Pre-pandemic market share was 5.8% with revenue of $36bn in 2019.

You might hear: “Static is completely redundant; DOOH’s dynamic nature and advanced measurement capabilities have blown it out of the water” or “static OOH is making a massive comeback, thanks to loadshedding,” depending on who you talk to.

In a circular issued by the Permanent Secretary and Secretary to the Treasury, Ramathan Ggoobi on Monday, 10 July 2023, all government advertising must be through the Uganda Broadcasting Corporation (UBC) and New Vision.

Mobile Advertisement & Marketing Analytics, one of the segments analyzed in the report, is projected to record 20.6% CAGR and reach US$18 Billion by the end of the analysis period.

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Gonsalves will oversee the digital workstreams, deliverables, and management of Ad Dynamo by Aleph's suite of platforms and networks.

In a major advancement in programmatic AI, Kokai distributes deep learning algorithms across all aspects of the digital media buying process.

Available exclusively on Kantar Marketplace, LINK+ integrates Kantar's market-leading ad testing capabilities into one solution to help advertisers drive greater impact from their ad campaigns.

60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.

Over the past decade, sustainability-themed advertising was mainly confined to isolated sectors such as energy and transportation. However, the landscape has evolved dramatically, with a widespread commitment to incorporating sustainability into advertising communications across industries.

Connected TV (CTV), geotargeting, hyper-personalization, augmented reality & virtual reality, integrated customer journeys, and vernacularization are prominent trends in the ad tech market

Meta is expanding its AR ads offering and introducing new Augmented Reality (AR) ad types across Instagram Reels and Facebook Stories as it looks to provide brands with more ways to engage users with immersive ad formats.