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Havas study explores the hyper-personalized purpose era for brands

17-05-2023 | 12:43:16
The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.

YDigital Media partners with South Africa's load shedding monitor to give advertisers relief during outages

16-05-2023 | 13:32:17
YDigital says this solution to its clients whose ATL budgets and reach are being compromised when the lights go off, thus mitigating the knock-on effects of lowered TV viewership by compensating in the digital space.

Dentsu launches global sports analytics offering

15-05-2023 | 15:40:55
Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle.

[Interview] Paul Oghoghorie, CEO, Top Naija Music, Nigeria

11-05-2023 | 08:15:00
Paul Oghoghorie is founder and promoter of Nigerian music platform, TopNaijaMusic.com.

[Interview] Yoadan Tilahun, Managing Director, Flawless Events, Ethiopia

11-05-2023 | 08:00:00
Yoadan Tilahun is Ethiopian entrepreneur, former HR Analyist with World Bank, and Managing Director of Flawless Events, headquartered in Ethiopia.

[Interview] David Njenga, Creative Director, Nick Creations

10-05-2023 | 11:00:00
David Njenga is Creative Director at Nick Creations, an Agency that specializes in brand development, market research and Public Relations.

Gen Z expects advertising to be purpose-driven, unobtrusive and entertaining, study

05-05-2023 | 09:40:45
The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.

Kantar launches brand performance tracker with real-time insights and forecasts

05-05-2023 | 09:32:25
Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.

Marketing agency Wunderman Thompson launches initiative to strengthen B2B brands

04-05-2023 | 14:42:46
Global marketing network Wunderman Thompson is announcing the expansion of its global B2B offering with the launch of Inspired B2B, a new initiative dedicated to inspiring growth for ambitious B2B brands.

Shop! South Africa launches Outstanding Shopper Marketing Awards

04-05-2023 | 14:27:02
The association is calling on the shopper marketing industry for entries and sponsors.

[Interview] Donna Rachelson, CEO, Branding & Marketing YOU, South Africa

28-04-2023 | 12:17:00
Branding & Marketing YOU is headed up by Donna Rachelson - branding and marketing specialist, author of three best-selling books, successful businesswoman and savvy business investor.

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