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Gen Z expects advertising to be purpose-driven, unobtrusive and entertaining, study

05-05-2023 | 09:40:45
The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.

Kantar launches brand performance tracker with real-time insights and forecasts

05-05-2023 | 09:32:25
Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.

Marketing agency Wunderman Thompson launches initiative to strengthen B2B brands

04-05-2023 | 14:42:46
Global marketing network Wunderman Thompson is announcing the expansion of its global B2B offering with the launch of Inspired B2B, a new initiative dedicated to inspiring growth for ambitious B2B brands.

Shop! South Africa launches Outstanding Shopper Marketing Awards

04-05-2023 | 14:27:02
The association is calling on the shopper marketing industry for entries and sponsors.

[Interview] Donna Rachelson, CEO, Branding & Marketing YOU, South Africa

28-04-2023 | 12:17:00
Branding & Marketing YOU is headed up by Donna Rachelson - branding and marketing specialist, author of three best-selling books, successful businesswoman and savvy business investor.

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