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Dentsu launches global sports analytics offering
Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle.
[Interview] Paul Oghoghorie, CEO, Top Naija Music, Nigeria
Paul Oghoghorie is founder and promoter of Nigerian music platform, TopNaijaMusic.com.
[Interview] Yoadan Tilahun, Managing Director, Flawless Events, Ethiopia
Yoadan Tilahun is Ethiopian entrepreneur, former HR Analyist with World Bank, and Managing Director of Flawless Events, headquartered in Ethiopia.
[Interview] David Njenga, Creative Director, Nick Creations
David Njenga is Creative Director at Nick Creations, an Agency that specializes in brand development, market research and Public Relations.
Gen Z expects advertising to be purpose-driven, unobtrusive and entertaining, study
The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.
Kantar launches brand performance tracker with real-time insights and forecasts
Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.
Marketing agency Wunderman Thompson launches initiative to strengthen B2B brands
Global marketing network Wunderman Thompson is announcing the expansion of its global B2B offering with the launch of Inspired B2B, a new initiative dedicated to inspiring growth for ambitious B2B brands.
Shop! South Africa launches Outstanding Shopper Marketing Awards
The association is calling on the shopper marketing industry for entries and sponsors.
[Interview] Donna Rachelson, CEO, Branding & Marketing YOU, South Africa
Branding & Marketing YOU is headed up by Donna Rachelson - branding and marketing specialist, author of three best-selling books, successful businesswoman and savvy business investor.