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South African companies allocated a large majority of their marketing budgets at 81% to digital advertising. This is according to the Broad Media 2023 Marketing Budget and ROI report released in June.

Leading up to Savings Month, Nedbank in partnership with agency Joe Public has launched their latest campaign showcasing the harsh reality of not saving enough for retirement.

The Sustainable Fashion Communication Playbook highlights the importance of shifting fashion communication to enable a sustainable and circular fashion sector, drawing attention to the role of marketers, brand managers, imagemakers, storytellers, media, influencers and beyond.

For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.

This promotion comes as a recognition of her exceptional dedication and valuable contributions to the organisation over the past few years.

Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

 The CIGC is an annual forum designed for public sector communication professionals to exchange ideas, explore the latest trends, and redefine new approaches.

Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.

All members of APRA and PRCA are required to follow the APRA Code of Conduct and PRCA Professional Charter and Codes of Conduct, respectively, and are accountable for doing so.

Havas has announced changes at global level and appoints Stéphanie Bertrand-Tassilly, Global Chief CSR Officer and Charlotte Rambaud, Global Chief Communications Officer.

Tope Hassan is known as an African Tourist, bootstrapping through African nations to discover African Brands & Entrepreneurs.

David Njenga is Creative Director at Nick Creations, an Agency that specializes in brand development, market research and Public Relations.

 Mitchell Prather, Managing Director of Djembe Communications speaks on how he made it in the Public Relations industry and shares an insight on how technology as become a part of Public Relations.

The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including ethics, perceptions of PR in business, talent, remote working, and the challenges facing the industry’s future.

Job Mutai  is the Co Founder and Creative Director of  New Age Media  agency, a marketing, communications and media company based in Nairobi, Kenya. 

Josephine Pretorius is the founder and CEO of Consolidated Marketing Services, CMS, a South African startup offering marketing and PR services to clients predominantly in the energy and power infrastructure sector.

Innovation is a critical part Africa’s DNA, but it only plays a part in shaping the continent’s narrative when the world becomes aware of it.

The Drum has released the much-anticipated World Creative Rankings; both Xolisa Dyeshana and Pepe Marais have been ranked in the Chief Creative Officers Ranking with positions 75th and 78th respectively.

The Association for Communication and Advertising (ACA) has announced the new Effie South Africa Committee, tasked with promoting and growing the Effie Awards and marketing effectiveness in South Africa.

Ad agency Joe Public Cape Town and design firm SHIFT collaborated on the rebranding campaign, which involved creating a new brand strategy, brand positioning, corporate identity, and a creative launch campaign.