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Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Gathu, will report to Vikas Mehta, the firm’s Sub-Saharan Africa Chief Executive Officer. She has more than 20 years’ experience in brand strategy and marketing communication.

This move establishes a new offering combining existing B2B practices in North America, EMEA, and APAC, building on the success and strong growth within the regions in recent years.

In  her new role, the international, award-winning creative powerhouse will oversee all local and global brands under the group’s portfolio.

PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021.

In this role, Terence will manage Audi South Africa’s PR, social media and customer relationship portfolios. 

PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker.

The Effie Jury has the crucial responsibility of upholding the integrity of the industry’s ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards.

Sande takes ups the position as the firm seeks to grow into capital markets, risk and communications.

Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.

BHM Research and Intelligence (BR&I) has launched the maiden edition of the Africa PR and Communications report, a comprehensive exposition on PR and communications practice and its role in fostering sustainable development on the continent.

South African companies allocated a large majority of their marketing budgets at 81% to digital advertising. This is according to the Broad Media 2023 Marketing Budget and ROI report released in June.

Leading up to Savings Month, Nedbank in partnership with agency Joe Public has launched their latest campaign showcasing the harsh reality of not saving enough for retirement.

The Sustainable Fashion Communication Playbook highlights the importance of shifting fashion communication to enable a sustainable and circular fashion sector, drawing attention to the role of marketers, brand managers, imagemakers, storytellers, media, influencers and beyond.

For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.

This promotion comes as a recognition of her exceptional dedication and valuable contributions to the organisation over the past few years.

Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

 The CIGC is an annual forum designed for public sector communication professionals to exchange ideas, explore the latest trends, and redefine new approaches.

Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.

All members of APRA and PRCA are required to follow the APRA Code of Conduct and PRCA Professional Charter and Codes of Conduct, respectively, and are accountable for doing so.