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The company says the appointment reflects its dedication as an agency to serving its customers nationally, as well as the importance and potential of the region as a key focus for growth.

Digital marketing and PR agency Clockwork has announced that, Jacques Shalom has joined the agency as Chief Creative Officer. Jacques has an extensive industry background, having worked in advertising for over 20 years.

The marketer in 2023 cannot do without the relevant AI tools. From promoting their brands and businesses to gathering competitors’ intelligence and gaining an upper hand, these tools have become pivotal in helping marketers achieve their goals faster and at scale.

Ipsos has announced the acquisition of Omedia, a multi specialist market research company established in Senegal, Ivory Coast and Mali.

Springer will be responsible for the strategic positioning of the Standard Bank brand and the execution of the brand and marketing operating model.

A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such as Chipotle, Taco Bell, and Pizza Hut. She will report directly to Yahoo CEO Jim Lanzone.

In a circular issued by the Permanent Secretary and Secretary to the Treasury, Ramathan Ggoobi on Monday, 10 July 2023, all government advertising must be through the Uganda Broadcasting Corporation (UBC) and New Vision.

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and marketing leaders.

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Tagger Media, the global technology player making influencer marketing more intelligent, has announced its expansion into South Africa through an exclusive partnership with Tribeez, an influencer marketing and social intelligence agency based in Cape Town.

Marketing Report founder Bas Vlugt is talking to Ton van de Ven, CEO & Founder of INC. Networking.

This move establishes a new offering combining existing B2B practices in North America, EMEA, and APAC, building on the success and strong growth within the regions in recent years.

In  her new role, the international, award-winning creative powerhouse will oversee all local and global brands under the group’s portfolio.

The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.

AIfluence, the Kenyan AI-driven Influencer Marketing Platform has been named the winner of the Kenya edition of the 2023 Visa Everywhere Initiative (VEI).

This is the rise of virtual influencers – people or anthropomorphised animals or objects that do all the things humans do online, only better, faster, and at a substantially lower cost.

Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.

Meta has revealed that WhatsApp Business, its messaging app designed specifically for small businesses now has more than 200 million monthly active users. 

LIONS, WARC and The Effectiveness Partnership have launched the results of a new global survey into Marketing Challenges – examining what the global marketing industry thinks about the challenges it faces, and what needs to be done about them.

For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.

Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing.