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MultiChoice shares insights to content success

07-09-2023 | 17:05:40
The panel discussion, Unlocking Opportunities: MultiChoice and the African Film & TV Industry, took place at MIP Africa, an annual opportunity for African content creators, producers, and sellers.

Rushlake Media announces the launch of African FAST channel on Mansa

07-09-2023 | 16:57:42
TidPix is a 24/7 streaming brand for authentically African content from the continent’s most exciting filmmakers.

Entravision and Match Media Group partner across Africa

05-09-2023 | 18:29:00
Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match

Multichoice ESG report details its sustainability journey

05-09-2023 | 18:23:56
MultiChoice’s ESG strategies and initiatives are aligned to the United Nation’s Sustainable Development Goals (SDGs), with specific focus on areas where it can make a direct contribution to positive outcomes in the communities in which it operates.

Local content demand drives South Africa TV broadcasting market, report

05-09-2023 | 18:21:02
Furthermore, the growing demand for local content and the rise in pay TV membership are driving the TV broadcasting market in South Africa.

GroupM partners with SeenThis to reduce carbon emissions from digital advertising

31-08-2023 | 15:58:49
GroupM, WPP’s media investment group, has announced a global partnership with SeenThis that will allow the world’s largest media buyer to reduce and avoid unnecessary carbon emissions from digital advertising.

[Marketing Week Africa] Bob Koigi: Brands unveil innovative solutions, campaigns as race for customers heats up

25-08-2023 | 14:28:28
As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

GroupM introduces new protections against made for advertising domains

23-08-2023 | 18:45:10
The additional protections, which leverage advanced detection and domain tracking technologies, are made possible through a new partnership between GroupM and Jounce Media, an industry leader in programmatic supply chain management.

Global radio station market to reach $87.31 billion in 2023, report

18-08-2023 | 14:30:17
The radio station market includes revenues earned by entities by offering services such as broadcasting aural programs by radio to the public.

[Marketing Week Africa] Bob Koigi: How resilience has paid off for financial services, media and retail brands

17-08-2023 | 17:38:59
Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

DSTV among the most admired African brands, report

11-08-2023 | 16:08:14
The 13th, Brand Africa 100: Africa’s Best Brands survey, recognises brands preferred by African consumers across the continent.

Samsung TV Plus expands its sports offering with FIFA+ as the FIFA Women’s World Cup 2023 unfolds

11-08-2023 | 16:00:22
The free FIFA+ channel on Samsung TV Plus2 will feature FIFA+’s rich collection of Originals, the Archive and highlights from the Men’s and Women’s game.

Showmax Pro to stream the 2023/2024 Premier League season live

10-08-2023 | 17:37:56
Showmax Pro, courtesy of SuperSport, has announced that subscribers across the continent will have the exclusive opportunity to stream the 2023/2024 Premier League season starting 11 August.

Media buyers plan to invest more in audio in the next 12 months, report

10-08-2023 | 17:34:00
GroupM, WPP’s media investment group, has announced the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus, GroupM’s industry-leading performance marketing organisation, in partnership with IAB Europe.

Google introduces new privacy tool updates to protect user safety online

10-08-2023 | 15:40:00
Google has announced updates of new privacy tools in Google Search to give its users more control of their personal information, privacy, and online safety.

IAS collaborates with X to provide pre-bid brand safety and suitability

10-08-2023 | 14:51:36
Integral Ad Science a global media measurement and optimization platform, has announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.

Spotify expands its AI DJ feature to users in Kenya

10-08-2023 | 14:00:00
Kenya is among the 50 markets that are set to receive Spotify’s new AI DJ feature. The audio streaming platform first rolled out the feature in beta in February before finally rolling it to users across different markets.

Video on demand platform Starzplay partners with TPAY on subscription payments

09-08-2023 | 15:56:01
With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access Starzplay’s premium sports and entertainment content.

Dentsu broadens partnership with Google Cloud by deploying advanced generative AI technologies

08-08-2023 | 15:45:14
Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.

G Media designs successful campaign for Ethio Telecom’s Tele Birr Super App Launch

07-08-2023 | 05:57:12
Based in Addis Ababa, Ethiopia, G Media is a branding and advertising agency that serves both local and international customers. They feature an animation studio that showcases African folklore in an original and authentic way

Out of Home global revenue tops $40billion in new WOO Global Market Index report

01-08-2023 | 16:31:08
In the just completed 2023 survey OOH worldwide revenue is forecast to exceed $40bn for the first time with a market share against other media of 5.1%, up from 4.7% in 2022. Pre-pandemic market share was 5.8% with revenue of $36bn in 2019.

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