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LG launches global campaign to help attract positive content onto social media feeds
Dubbed, ‘Optimism your Feed,’ the campaign seeks to encourage fans to proactively engage with positive and inspiring content on their social platforms.
TikTok introduces new rules and safety resources for LIVE
TikTok LIVE will start rolling out new LIVE Monetization Guidelines and educational initiatives to further foster positive, authentic and joyful LIVE communities on its platform
South African Broadcasting partners with Mangomolo to expand online video capabilities
Mangomolo, a full-service Over-The-Top (OTT) video platform, has been chosen by the public service broadcaster, South African Broadcasting Corporation (SABC), to upgrade its SABC+ platform capabilities.
Africa Business Communities launches operations in the Middle East
Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.
African service provider Hayo chooses Ilex Content Strategies for global marketing
Ilex Content Strategies, a global B2B marketing and communications agency, has been selected by Hayo, an innovator in digital solutions in Africa, as its agency of record.
Marketers plan to allocate two thirds of their media spending on digital channels, report
Nielsen, a global player in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.
New Salesforce-WhatsApp integration brings marketing and service conversations together
Salesforce, a leading AI CRM has announced the general availability of Unified Conversations for WhatsApp on its platform.
AWS empowers South Africa’s largest video game company
For over 12 years, Cape Town-based impact gaming company, Sea Monster, has leveraged the power of video games to enhance brand equity, learning and social outcomes for its clients.
IFC partners with Triggerfish to boost Africa’s animation sector
In order to support the growth of Africa's creative sector and to bring local African stories to the world, IFC has signed a collaboration agreement with Triggerfish, a globally recognized animation studio founded in South Africa.
Showmax appoints Emma Gichonge as General Manager in East Africa
Gichonge is a Kenyan tech and product executive with a reputation for building high-performance teams.
Global photo market to reach $9.2 billion by 2032, report
The seamless integration of advanced technologies makes stock images more accessible, versatile, and appealing, meeting the evolving needs of digital content creators and businesses in an increasingly tech-driven landscape.
CAF concludes extensive global TV-Broadcast agreements for the Africa Cup of Nations
CAF received approximately 6000 Media applications for accreditation to the TotalEnergies CAF AFCON Côte d’Ivoire 2023 which is an increase of more than 100% from the previous AFCON which took place in Cameroon in 2022.
AppsFlyer launches new AI solution to enhance marketing campaigns in Africa
Marketing measurement, attribution, and data analytics firm AppsFlyer has announced the launch of a new AI product to provide marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact.
Global insurer Allianz Group appoints Group M as media partner of record
GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to Allianz Group, one of the world’s insurers and asset managers that serves more than 122 million customers in over 70 countries.
Canon Miraisha Programme and NRB Bus partnership boost Kenyan youth in digital media
The objective of this initiative is to equip young individuals with essential skills and knowledge, enabling them to explore the art of visual storytelling, master camera techniques, and delve into the world of creative expression.
Bell Media and FOX Entertainment Global ink content licensing and distribution deal
The ongoing licensing and distribution pact has Bell Media's CTV or Crave act as the commissioning broadcaster for all series, with content to be initially produced by Neshama Entertainment, and distributed by FOX Entertainment Global.
Paramount Global and Sinclair announce CBS television network affiliation agreements
Paramount and Sinclair have announced a comprehensive, multi-year distribution agreements across all 21 CBS network affiliations for Sinclair stations
Nielsen ONE launches globally
Nielsen, a global player in audience measurement, data and analytics, has announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark.
GroupM enhances creator content amplification capabilities globally with Amazon Ads
GroupM, WPP’s media investment group, has announced a global collaboration with Amazon Ads to introduce creator-led shoppable content to the Amazon advertising suite of services available to its clients
Truecaller increases ambitions in targeted growth markets with new appointments
Ogochukwu Onwuzurike, newly appointed Country Manager in Nigeria has over a decade of experience of working across several industry verticals such as banking, payments, fintech and SaaS.
Global ad company Entravision enters into a global partnership with Pinterest
Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.




