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The new, 49-page edition is the first version of the guidelines also available in braille and has been updated to include more detail on TikTok, ChatGPT and hosting of physical and virtual events.

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Gathu, will report to Vikas Mehta, the firm’s Sub-Saharan Africa Chief Executive Officer. She has more than 20 years’ experience in brand strategy and marketing communication.

PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021.

In this role, Terence will manage Audi South Africa’s PR, social media and customer relationship portfolios. 

PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker.

Sande takes ups the position as the firm seeks to grow into capital markets, risk and communications.

Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.

BHM Research and Intelligence (BR&I) has launched the maiden edition of the Africa PR and Communications report, a comprehensive exposition on PR and communications practice and its role in fostering sustainable development on the continent.

The Public Relations Global Network (PRGN) has added two new agencies in the emerging markets of Africa and India as full members, enhancing its ability to seamlessly serve clients throughout the world.

Leading up to Savings Month, Nedbank in partnership with agency Joe Public has launched their latest campaign showcasing the harsh reality of not saving enough for retirement.

Kenyan-based agency Scanad has received the Glass Lion for Change award and Bronze Lion at the Cannes Festival for its captivating campaign “Stain, Not Shame,” that was executed for Zeva Fashion.

This promotion comes as a recognition of her exceptional dedication and valuable contributions to the organisation over the past few years.

Skills To Grow Africa and Strathmore Communication and Consultancy Clinic have announced a partnership to create career development opportunities for Young Public Relations Professionals.

 The CIGC is an annual forum designed for public sector communication professionals to exchange ideas, explore the latest trends, and redefine new approaches.

Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.

All members of APRA and PRCA are required to follow the APRA Code of Conduct and PRCA Professional Charter and Codes of Conduct, respectively, and are accountable for doing so.

Havas has announced changes at global level and appoints Stéphanie Bertrand-Tassilly, Global Chief CSR Officer and Charlotte Rambaud, Global Chief Communications Officer.

David Njenga is Creative Director at Nick Creations, an Agency that specializes in brand development, market research and Public Relations.

 Mitchell Prather, Managing Director of Djembe Communications speaks on how he made it in the Public Relations industry and shares an insight on how technology as become a part of Public Relations.