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Rushlake Media announces the launch of African FAST channel on Mansa
TidPix is a 24/7 streaming brand for authentically African content from the continent’s most exciting filmmakers.
Entravision and Match Media Group partner across Africa
Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match
63 per cent of marketing leaders plan to invest in generative AI in the next 24 months, study
A Gartner survey of 405 marketing leaders conducted in May and June 2023 revealed the utilization of their organization's overall martech stack’s capability dropped to just 33% on average in 2023.
Local content demand drives South Africa TV broadcasting market, report
Furthermore, the growing demand for local content and the rise in pay TV membership are driving the TV broadcasting market in South Africa.
[Column] Lianne Williams: The tech industry needs more women in leadership
There is a wealth of benefits to having more women embrace positions of leadership in the technology space, and companies would do well to provide women equal exposure and opportunities for promotion.
Samsung announces global launch of Samsung food, an AI-powered, personalized food and recipe service
Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes.
Artificial Intelligence Industry Association Launches in Cape Town
The South African Artificial Intelligence Association (SAAIA), an industry body focused on promoting the advancement of responsible AI in South Africa, will officially be launched in Cape Town in partnership with Wesgro.
IBM launches ad campaign to introduce AI platform for businesses
Global business leaders remain unclear about the real, transformative power of AI and how to leverage it.
One in five social media users consider themselves an influencer or content creator, report
This number increases to 28% for Gen Z social media users as 11% consider themselves to be influencers and 17% content creators.
Samsung releases ‘Everyday SmartThings with Son’ campaign video
A Galaxy brand ambassador since the Unpacked event in July 2023, Son has partnered with Samsung on the new SmartThings campaign.
[Marketing Week Africa] Bob Koigi: Brands unveil innovative solutions, campaigns as race for customers heats up
As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.
TCL Dubai crowned Electronics Company of the Year at 2023 International Business Awards
The Stevie Award winners were selected through a meticulous judging process, involving evaluations from over 230 executives worldwide.
Global video processing platform market to reach $13.5 billion by 2028, report
The growth is propelled by the demand for improved online education and video streaming services. However, the integration of these platforms with existing systems presents a hurdle.
63 per cent of marketing leaders plan to invest in generative AI in the next 24 months, report
Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc.
Instagram unveils new ways to create with music and collaborate with friends
Instagram has introduced a new music feature that enables users to add a song as a soundtrack to their photo carousel posts to show off their musical taste and is expanding its collaborative publishing feature.
GroupM introduces new protections against made for advertising domains
The additional protections, which leverage advanced detection and domain tracking technologies, are made possible through a new partnership between GroupM and Jounce Media, an industry leader in programmatic supply chain management.
Global Artificial Intelligence in social media market to reach $5.6 billion by 2028, report
This growth trajectory translates into a striking Compound Annual Growth Rate (CAGR) of 28.04% over the forecast period (2023-2028). This is according to a report by Research and Markets.
Ogilvy's innovation lab unveils new technologies for increased brand impact
Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.
Alibaba collaborates with Arora Online for multinational influencer campaign
Through this campaign, almost 2,000 registrations were achieved across Africa, speaking to the impact of hand-picking the right influencers, as well as choosing an agency that understands how to tactically develop and execute influencer campaigns.
New Amazon Web Services build programme helps early-stage startups get their ideas off the ground
Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company has announced the launch of AWS Build, a new global programme designed to support entrepreneurs early in their cloud journey to build, refine, and launch their innovative applications.
Sony launches a new audio brand platform and campaign targeting creators
As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.