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The global metaverse market to reach $3.1 trillion by 2032, report
Metaverse provides users with immersive virtual experiences in which they are able to interact with other people and objects in real-time.
e-Commerce poised to capture 41 per cent of global retail sales by 2027, BCG reports
And while consumers are returning to brick-and-mortar shops, e-Commerce is still forecast to constitute 41% of global retail sales by 2027
Public trust in AI technology declines amid release of consumer AI tools, report
Generative artificial intelligence (AI) has dominated much of the public conversation about technology following the release of tools like ChatGPT and Jasper Chat.
Dentsu names André Andrade CEO EMEA
Advertising and public relations company Dentsu has announced the appointment of André Andrade as CEO for EMEA overseeing the integrated growth strategy and business execution for the company within the Europe, Middle East & Africa (EMEA) region.
Nielsen ONE launches globally
Nielsen, a global player in audience measurement, data and analytics, has announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark.
Truecaller increases ambitions in targeted growth markets with new appointments
Ogochukwu Onwuzurike, newly appointed Country Manager in Nigeria has over a decade of experience of working across several industry verticals such as banking, payments, fintech and SaaS.
Global ad company Entravision enters into a global partnership with Pinterest
Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.
Global consumer spending on mobile apps to jump by 10% and hit over $260b in 2024, report
The global app industry has grown tremendously over the years as people spend more on mobile apps than ever.
Amazon Web Services announces new offerings to accelerate generative AI innovation
The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).
A.M.A Digital Media unveils solution transforming advertising amidst South Africa's load-shedding
Illuminate, the latest addition to the Taptap suite, harnesses the power of advanced geospatial advertising technology and sophisticated artificial intelligence to navigate the intricacies of load-shedding.
Entravision and African music streaming service Boomplay form media sales partnership in Kenya
Through this partnership, Entravision will represent Boomplay for all advertising sales and account management in Kenya.
Artificial intelligence in retail market expected to reach $57.8 billion by 2030, report
The artificial intelligence in retail market is expected to reach $57.8 billion by 2030, at a compound annual growth rate of 41 per cent from 2023 to 2030.
Connected TV accounts for half of global video impression share for retail advertisers, study
Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.
Global TikTok advertising revenue projected to hit $53.9 billion by 2027, report
The global TikTok advertising revenue is set to reach $ 53.95 billion by 2027. This comes shortly after TikTok announced its global advertising revenue of nearly $12 billion in 2022. This is according to Tradingplatforms.com
Rushlake Media announces the launch of African FAST channel on Mansa
TidPix is a 24/7 streaming brand for authentically African content from the continent’s most exciting filmmakers.
Entravision and Match Media Group partner across Africa
Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match
63 per cent of marketing leaders plan to invest in generative AI in the next 24 months, study
A Gartner survey of 405 marketing leaders conducted in May and June 2023 revealed the utilization of their organization's overall martech stack’s capability dropped to just 33% on average in 2023.
Local content demand drives South Africa TV broadcasting market, report
Furthermore, the growing demand for local content and the rise in pay TV membership are driving the TV broadcasting market in South Africa.
[Column] Lianne Williams: The tech industry needs more women in leadership
There is a wealth of benefits to having more women embrace positions of leadership in the technology space, and companies would do well to provide women equal exposure and opportunities for promotion.
Samsung announces global launch of Samsung food, an AI-powered, personalized food and recipe service
Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes.
Artificial Intelligence Industry Association Launches in Cape Town
The South African Artificial Intelligence Association (SAAIA), an industry body focused on promoting the advancement of responsible AI in South Africa, will officially be launched in Cape Town in partnership with Wesgro.