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Apple cuts greenhouse gas emissions in half
Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report.
PRCA Africa appoints Ethics and Practices Board
Given the serious impact of this work and the critical role it serves in driving governance standards and behaviours for the whole sector, Katy Katopodis has been appointed as an independent member of the E&P Board.
Joe Public launches integrated campaign for Chicken Licken
The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.
Toyota launches Paris 2024 Olympics marketing campaign
The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.
50 percent of consumers will significantly limit their interactions with social media by 2025, survey
A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.
Baobab Network acquires Reflector Marketing to further strengthen support for African startups
Founded in 2022, Reflector Marketing has established itself as a specialist agency offering strategic marketing, branding, and digital services tailored to startups' needs.
Coca Cola and Marvel tap augmented reality in new packaging and storytelling campaign
Coca Cola and Marvel are extending their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial.
Deloitte is the world’s most valuable commercial services brand, report
Deloitte, with an impressive 21% increase in brand value to $41.8 billion, has once again secured its position as the world’s most valuable commercial services brand, according to a new report by Brand Finance, the world’s brand valuation consultancy.
Coca‑Cola brand Powerade launches Olympic Games Paris 2024 global campaign
Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.
Joe Public voted South Africa’s best agency to work for by SCOPEN
Further to this, Joe Public also retains the top spot as the Most Creative Agency and the Most Attractive Agency for the second year running in the SCOPEN Agency Scope 2023/24 report.
Dove pledges not to use AI to represent real people in its advertising in new campaign
In its 2024 The Real State of Beauty: a global report, Dove finds over 1 in 3 women in the US would give up a year of their life to achieve an ideal look or body.
GigaStar to launch $1m YouTube Creator Fund to award creators
The fund will contribute to GigaStar's mission of fueling human creativity while it continues to serve creators who list on GigaStar Market, a crowdfunding platform where creators can raise capital from thousands of investors by monetizing potential future revenue.
TikTok affirms commitment to safety in parliament appearance
Short-form video hosting platform TikTok has reiterated its commitment to upholding safety on the platform for its users in Kenya.
More than half of businesses yet to grasp the commercial opportunity created by climate change, survey
Kantar, the global marketing data and analytics company, together with the Climate Governance Initiative (the Initiative), a global network of non-executive directors in over 70 countries, have delivered a unique view into the state of climate action in boardrooms.
Global tech companies launch consortium to address AI's impact on the technology workforce
Working as a private sector collaborative, the Consortium is evaluating how AI is changing the jobs and skills workers need to be successful.
New Salesforce-WhatsApp integration brings marketing and service conversations together
Salesforce, a leading AI CRM has announced the general availability of Unified Conversations for WhatsApp on its platform.
Kenyan content creators to earn from Facebook and Instagram
The announcement is a culmination of a year-long push by the government led by the president to have creators earn for their online content.
TikTok collaborates with the African Union Commission on digital safety campaign
Africa stands at a digital crossroads, with the rapid proliferation of social media platforms juxtaposed against rising concerns for the safety of its youngest citizens.
PR Global Network expands to Sweden, boosts African brand presence in Nordics
In a strategic move to strengthen its presence in Europe's Nordic Region, the Public Relations Global Network (PRGN) has announced the addition of Aspekta AB, a public affairs and PR powerhouse based in Sweden.
[Incentro Event] Introducing monday.com CRM in South Africa
The future of work is here and you’re exclusively invited to lead the way!
Airtel Africa launches ads platform for advertisers and agencies
Airtel Africa has announced the launch of ‘’Airtel Ads’’, marking its official entry into the advertising industry. Airtel Ads will allow advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time.