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Medium expands its writer payment Partner Program to 20 African countries
Medium has announced it is expanding its Partner Program eligibility program to include writers from over 75 new countries, including 20 African nations.
[Column] Frikkie Jonker : Content piracy: A complex web of causes
Content piracy is acknowledged as having enormously negative social impacts. It is a type of global organised crime that undermines the creative sector.
[Whitepaper] VML: Controlling Content Chaos
VML and Contentful conducted research among 1000 players in the USA, UK, Germany and the Netherlands on content management on a global scale.
Taking back control over business travel costs in 2024
Today, there are many more remote and hybrid collaboration options for teams than at the beginning of the decade.
Publicis Groupe to acquire marketing company Influential
Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns.
IFC, Proparco and Helios plan partnership to support Africa’s sports and entertainment sectors
The partnership would focus on exploring joint investment opportunities that can help grow economies and support jobs in the region through sectors that have the potential to bring dynamism.
Coca‑Cola partners with International Olympic Committee on a new song for Olympic Games
Marking a historic moment in its 96-year relationship with the Olympic movement, The Coca‑Cola Company has teamed up with the International Olympic Committee (IOC) on a new music collaboration to Celebrate Everyday Greatness as the world begins to prepare for the start of the Olympic and Paralympic Games Paris 2024.
Carlsberg creates new beer using West African fonio grains
The grain, which has thrived in West Africa for over 5,000 years and is widely used in African cooking, can thrive in poor soils and is drought-resistant.
AfCFTA Secretariat partners with AFRICA24 Media to boost Continental Free Trade Areanj
Promoting the value of African commercial enterprises, whose achievements contribute to the objectives of the AfCFTA on the entire African continent.
Family at the heart of LG’s latest campaign “Life’s Good When You Get More Care”
Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives.
Real Madrid is the world’s most valuable football club brand, report
The club’s exceptional brand strength derives from its perfect scores across several metrics in Brand Finance’s research.
Global Out of Home spend hits $41.9 billion, report
The 2024 survey was completed by 109 members, covering 85 unique territories.
Global live streaming market to reach $756.5 billion by 2031, report
Global live streaming market is expected to reach $756.5 billion by 2031, at a compound annual growth rate of 20.9% from 2024 to 2031.
Coca‑Cola showcases the power of sports in new Olympic Games campaign
A powerful brand film draws inspiration from iconic moments of coming together between competitors at past Olympic and Paralympic Games.
Criteo collaborates with Microsoft Advertising to drive retail media growth
Criteo, the commerce media company has announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising's extensive demand to Criteo's global network of 225 retailers.
Global advertising revenue to hit $1 trillion in 2026, PWC Outlook
The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rate (CAGR).
Chelsea FC launches visual identity and home kit campaign
Chelsea FC set Uncommon the brief to define a new brand narrative that captures the club’s iconic past, and brings Chelsea together under a shared ambition for the future.
Brand diversity and inclusion reputation influences consumers’ purchase decisions, report
Upending the myth of ‘go woke, go broke’, the study identifies that inclusive marketing is a significant opportunity to drive brand growth.
Heinz releases limited edition Deadpool & Wolverine collectibles in new campaign
Created in collaboration with the film, the collectibles include Deadpool’s signature mask, suit, and most importantly, katanas, made specifically for Heinz Ketchup bottles.
Puma creates millions of replica football jerseys with recycled textile waste
For the first time, from the start of the 24/25 season, PUMA football replica jerseys (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE.
GARM and Ad Net Zero announce global framework to measure media's carbon emissions
The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies.