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Coca‑Cola brand Powerade launches Olympic Games Paris 2024 global campaign

16-04-2024 | 12:30:00
Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.

Joe Public voted South Africa’s best agency to work for by SCOPEN

16-04-2024 | 12:10:00
Further to this, Joe Public also retains the top spot as the Most Creative Agency and the Most Attractive Agency for the second year running in the SCOPEN Agency Scope 2023/24 report.

Dove pledges not to use AI to represent real people in its advertising in new campaign

16-04-2024 | 12:05:00
In its 2024 The Real State of Beauty: a global report, Dove finds over 1 in 3 women in the US would give up a year of their life to achieve an ideal look or body.

GigaStar to launch $1m YouTube Creator Fund to award creators

16-04-2024 | 12:00:00
The fund will contribute to GigaStar's mission of fueling human creativity while it continues to serve creators who list on GigaStar Market, a crowdfunding platform where creators can raise capital from thousands of investors by monetizing potential future revenue.

TikTok affirms commitment to safety in parliament appearance

15-04-2024 | 15:45:00
Short-form video hosting platform TikTok has reiterated its commitment to upholding safety on the platform for its users in Kenya.

More than half of businesses yet to grasp the commercial opportunity created by climate change, survey

15-04-2024 | 12:15:00
Kantar, the global marketing data and analytics company, together with the Climate Governance Initiative (the Initiative), a global network of non-executive directors in over 70 countries, have delivered a unique view into the state of climate action in boardrooms.

Global tech companies launch consortium to address AI's impact on the technology workforce

15-04-2024 | 09:00:00
Working as a private sector collaborative, the Consortium is evaluating how AI is changing the jobs and skills workers need to be successful.

New Salesforce-WhatsApp integration brings marketing and service conversations together

15-04-2024 | 08:15:13
Salesforce, a leading AI CRM has announced the general availability of Unified Conversations for WhatsApp on its platform. 

Kenyan content creators to earn from Facebook and Instagram

19-03-2024 | 12:29:39
The announcement is a culmination of a year-long push by the government led by the president to have creators earn for their online content.

TikTok collaborates with the African Union Commission on digital safety campaign

19-03-2024 | 12:25:09
Africa stands at a digital crossroads, with the rapid proliferation of social media platforms juxtaposed against rising concerns for the safety of its youngest citizens.

PR Global Network expands to Sweden, boosts African brand presence in Nordics

14-03-2024 | 14:42:48
In a strategic move to strengthen its presence in Europe's Nordic Region, the Public Relations Global Network (PRGN) has announced the addition of Aspekta AB, a public affairs and PR powerhouse based in Sweden.

[Incentro Event] Introducing monday.com CRM in South Africa

29-02-2024 | 15:28:00
The future of work is here and you’re exclusively invited to lead the way! 

Airtel Africa launches ads platform for advertisers and agencies

29-02-2024 | 08:08:02
Airtel Africa has announced the launch of ‘’Airtel Ads’’, marking its official entry into the advertising industry. Airtel Ads will allow advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time.

AWS empowers South Africa’s largest video game company

27-02-2024 | 17:01:00
For over 12 years, Cape Town-based impact gaming company, Sea Monster, has leveraged the power of video games to enhance brand equity, learning and social outcomes for its clients.

IFC partners with Triggerfish to boost Africa’s animation sector

27-02-2024 | 16:57:05
In order to support the growth of Africa's creative sector and to bring local African stories to the world, IFC has signed a collaboration agreement with Triggerfish, a globally recognized animation studio founded in South Africa.

[Nigeria] Boom targets online merchants with new online payment gateway

27-02-2024 | 13:00:00
Boom, a blockchain-based ecosystem for digital payments and an e-commerce platform for the unbanked has launched Boom Pay to enable online merchants to accept digital payments from KYC-verified consumers across Africa.

Nokia commits to net zero greenhouse gas emissions by 2040

27-02-2024 | 10:07:28
Nokia will also double down on its existing near-term, or 2030, target.

Showmax appoints Emma Gichonge as General Manager in East Africa

26-02-2024 | 12:45:00
Gichonge is a Kenyan tech and product executive with a reputation for building high-performance teams.

Opera MiniPay wallet hits over 1 million users in Africa

26-02-2024 | 12:30:00
MiniPay is a self-custodial dollar stablecoin wallet seamlessly integrated into the Opera Mini browser for Android users and built on the Celo blockchain. The wallet users to save, send, and receive funds instantly on their mobile phones with very low transaction fees.

African businesses can now harness Google AI to simplify search advertising

19-02-2024 | 07:49:38
Following its initial announcement in January, businesses across Africa can now use Google's Gemini AI-powered chat-like tool for Search Ads. This intuitive tool is now fully operational and designed to help businesses in Africa and across the world boost their online visibility.

Digital commerce in Africa to expand 25% per year by 2026, report

19-02-2024 | 07:44:00
Africa has emerged as a frontier for the new online consumer class, representing an estimated 10 million new consumers in 2024 and trailing only Asia as a region. This is according to the new annual Beyond Borders digital payments and commerce report by EBANX

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