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Advertising agency, Abnormal, has announced that it has secured the Haleon Specialist creative account. The decision comes after a lengthy pitch process, from which Abnormal emerged victorious.

Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.

Together, they have announced the launch of the new DigiMax digital screen network across the Shell & Vivo Network that is set to transform the advertising landscape in South Africa and beyond.

The guide identifies 10 areas across planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.

Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

South African companies allocated a large majority of their marketing budgets at 81% to digital advertising. This is according to the Broad Media 2023 Marketing Budget and ROI report released in June.

The campaign features a French soccer coach named José Mercibeaucoup, who takes the South African football league by storm with his unorthodox formations.

MAGNA’s analysis of the financial reports of the world’s largest media owners confirm that the level of concentration in the supply side remains high, but the market is more competitive than one or two years ago, thanks to the emergence of challengers in various segments and regions.

The rise of technology in OOH has impacted buying and selling, creative delivery, audience measurement, attribution, reporting, to name a few.

Ogilvy South Africa has been addressing this, while paving the way for transformative change through its ground-breaking Ogilvy Graduate Programme.

For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.

Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.

The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.

Meta and Snap have announced new products and tools that are designed to engage consumers and drive better business results for advertisers.

Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.

While online buyers haven't had to do much hard work in convincing advertisers to direct a fair chunk of their adspend towards 'conventional' digital channels, the same cannot be said for digital out of home (DOOH) media.

NVIDIA and WPP have announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.

To uncover what marketers need to know about co-listening (the act of sharing digital audio experiences with one or more people), MAGNA’s Media Trails unit partnered with Spotify Advertising on new research: “The Togetherness Effect: Why Brands Should Be Paying Attention to Co-Listening.”

In response, one of South Africa’s leading media owners, Tractor Outdoor, has designed a new power-backed solution to keep screens on, meeting the needs of its advertisers.

Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.

 Integral Ad Science, a global player in digital media quality, has announced it has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).