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Innovation is a critical part Africa’s DNA, but it only plays a part in shaping the continent’s narrative when the world becomes aware of it.

The Drum has released the much-anticipated World Creative Rankings; both Xolisa Dyeshana and Pepe Marais have been ranked in the Chief Creative Officers Ranking with positions 75th and 78th respectively.

The Association for Communication and Advertising (ACA) has announced the new Effie South Africa Committee, tasked with promoting and growing the Effie Awards and marketing effectiveness in South Africa.

Ad agency Joe Public Cape Town and design firm SHIFT collaborated on the rebranding campaign, which involved creating a new brand strategy, brand positioning, corporate identity, and a creative launch campaign.

Over the course of the 2022, Pepe Marais, Joe Public co-founder and integrated GCCO, was inducted into the Loeries Hall of Fame, while art director Raphael Janan Kuppasamy received the 2022 Loeries Young Creatives Award.

Joe Public is the top-ranked agency in South Africa for the fifth consecutive year as well as the second Overall Agency of the Year in Africa and the Middle East (AME) in the 2022 Loeries Official Rankings.

Brand and Communications Group, Joe Public, recently launched Cell C’s latest summer campaign, “Spin Your World”, just in time for the summer holiday excitement.

Pepe Marais, Co-Founder and Integrated Group Chief Creative Officer at Joe Public, was inducted into the Loeries Hall of Fame at this year’s Loerie Awards.