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Reporters Without Borders, partners launch international committee to regulate use of AI in media
The committee consists of 21 distinguished members from 13 different countries, academic and professionals in the fields of journalism, AI and digital technologies.
Static Vs Digital: when it comes to outdoor media, both can play a role in your media strategy
You might hear: “Static is completely redundant; DOOH’s dynamic nature and advanced measurement capabilities have blown it out of the water” or “static OOH is making a massive comeback, thanks to loadshedding,” depending on who you talk to.
Broadcasters in Uganda petition Parliament on adverts
In a circular issued by the Permanent Secretary and Secretary to the Treasury, Ramathan Ggoobi on Monday, 10 July 2023, all government advertising must be through the Uganda Broadcasting Corporation (UBC) and New Vision.
[Marketing Week Africa] Bob Koigi: Partnerships drive continent’s ad, marketing and media space
Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.
Canon partners with Zebra Productions Kenya to empower African photographers and filmmakers
The collaboration aims to provide valuable training and skills enhancement, through the Canon Miraisha Programme, to aspiring photographers, videographers, filmmakers, and print business owners.
YouthConneckt Africa and Nestlé Needs Youth launch podcast for African youth
'Iron Sharpens Iron,’ a collaboration between Nestlé Needs Youth and YouthConnekt Africa, is a five-part youth-led podcast series that serves as a platform for Africa youth to have critical conversations on how they are shaping the future.
Podcast incubation studio SemaBOX launches podcast distribution platform
Over the last couple of years, podcasting in Africa has been on the rise. Despite this growth, the industry continues to face a number of challenges such as the lack of investment and of course monetization for the creators.
WhatsApp rolls out Channels feature for broadcast messages
Meta is rolling out a new feature on WhatsApp called Channels. Channels, the Meta says is a “one-way broadcast tool for admins to send text, photos, videos, stickers and polls,”
Nielsen introduces Media Data Room as next phase to modernizing data delivery, architecture
Nielsen, a global player in audience measurement, data and analytics, has announced the introduction of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize the way the company distributes its wealth of audience data.
Podcast incubation studio SemaBOX launches podcast distribution platform
WAZO will offer a brand-new revenue stream for podcasters, while also providing advertisers with an aggregated audience of over 39 million listeners across the SemaBOX creator network.
[Marketing Week Africa] Bob Koigi: What Threads entry portends for Africa
The recent launch of micro blogging site Threads by Meta has created global buzz on what this latest development means for content creators and social media enthusiasts.
Boomplay and TikTok Partner to Amplify African Music
Under this new partnership, Boomplay will now host a playlist of TikTok trending sounds, while TikTok will have Boomplay’s top songs as part of its discovery and sound pages.
MyBroadband unveils professional video and photography services for its clients
MyBroadband clients can immediately reap the benefits of this exciting partnership through unboxing videos, review videos, executive video profiles, interview videos, podcasts, and photoshoots.
WAN-IFRA launches expert panel to guide the news media industry
Fourteen women and men who are well established as experts in the media industry will represent the association and work closely together with it around the globe with the goal of supporting the news media industry in its quest for sustainability.
[Marketing Week Africa] Bob Koigi: Africa warms up to social media for business and leisure
Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
The guide identifies 10 areas across planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.
Media owners advertising revenues will reach $842 billion this year, report
MAGNA’s analysis of the financial reports of the world’s largest media owners confirm that the level of concentration in the supply side remains high, but the market is more competitive than one or two years ago, thanks to the emergence of challengers in various segments and regions.
WhatsApp Business crosses 200 million monthly users mark, introduces new ad features
Meta has revealed that WhatsApp Business, its messaging app designed specifically for small businesses now has more than 200 million monthly active users.
PRGN expands global presence with addition of Pan-African agency
The Public Relations Global Network (PRGN) has added two new agencies in the emerging markets of Africa and India as full members, enhancing its ability to seamlessly serve clients throughout the world.
Havas Media Network scales data and technology offering with global launch of CSA brand
The CSA brand will launch in France, Italy, Spain, UK, USA, and LATAM, with numerous additional global markets launching in the coming months.
MultiChoice Africa affirms commitment to African entertainment
MultiChoice Africa Holdings has demonstrated remarkable resilience and achieved profitability, solidifying its position as a leader in African entertainment.