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They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed. 

The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.

Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.

Despite difficult operating conditions, Africa's most valuable brands have demonstrated resilience and growth in 2023, says the latest report by brand valuation consultancy, Brand Finance.

Seventy-one percent of Chief Marketing Officers said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and marketing leaders.

Half of journalists cited disinformation and lack of funding as top concerns, followed by trust in journalism (40%) and lack of time to cover stories thoughtfully (33%).

To uncover what marketers need to know about co-listening (the act of sharing digital audio experiences with one or more people), MAGNA’s Media Trails unit partnered with Spotify Advertising on new research: “The Togetherness Effect: Why Brands Should Be Paying Attention to Co-Listening.”

Brand Africa also named MTN as the most admired African brand recalled spontaneously.

Cape Town is ranked as Africa’s best city brand and 60th globally, followed by Johannesburg in 72nd spot, according to the inaugural Brand Finance City Index.

Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.

With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands.

Every year, leading brand valuation consultancy Brand Finance puts thousands of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries

As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.

Every year, Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries.

All members of APRA and PRCA are required to follow the APRA Code of Conduct and PRCA Professional Charter and Codes of Conduct, respectively, and are accountable for doing so.

New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.

The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.

 The global in-app advertising market size is anticipated to reach $410.4 billion by 2030, exhibiting a CAGR of 13.2% over the forecast period, according to a new report published by Grand View Research, Inc.

David Njenga is Creative Director at Nick Creations, an Agency that specializes in brand development, market research and Public Relations.

With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.