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Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

MAGNA’s analysis of the financial reports of the world’s largest media owners confirm that the level of concentration in the supply side remains high, but the market is more competitive than one or two years ago, thanks to the emergence of challengers in various segments and regions.

Apple has retained its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023.

Amazon has once again been named the world’s most valuable retail brand, with a brand value of $299.3 billion, according to brand valuation consultancy, Brand Finance.

Hilton (brand value down 2% to US$11.7 billion) retains its title as the world's most valuable hotel brand, according to the latest report from leading brand valuation consultancy, Brand Finance.

Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.

The club’s brand value has seen a positive increase of 34% growth since the COVID-19 pandemic and has now reached an all-time high. Manchester City FC also boasts the highest revenue in this year’s table, a key driver in its ascent to the top.

They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed. 

The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.

Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.

Despite difficult operating conditions, Africa's most valuable brands have demonstrated resilience and growth in 2023, says the latest report by brand valuation consultancy, Brand Finance.

Seventy-one percent of Chief Marketing Officers said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and marketing leaders.

Half of journalists cited disinformation and lack of funding as top concerns, followed by trust in journalism (40%) and lack of time to cover stories thoughtfully (33%).

To uncover what marketers need to know about co-listening (the act of sharing digital audio experiences with one or more people), MAGNA’s Media Trails unit partnered with Spotify Advertising on new research: “The Togetherness Effect: Why Brands Should Be Paying Attention to Co-Listening.”

Brand Africa also named MTN as the most admired African brand recalled spontaneously.

Cape Town is ranked as Africa’s best city brand and 60th globally, followed by Johannesburg in 72nd spot, according to the inaugural Brand Finance City Index.

Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.

With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands.

Every year, leading brand valuation consultancy Brand Finance puts thousands of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries

As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.