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Instagram unveils new ways to create with music and collaborate with friends
Instagram has introduced a new music feature that enables users to add a song as a soundtrack to their photo carousel posts to show off their musical taste and is expanding its collaborative publishing feature.
GroupM introduces new protections against made for advertising domains
The additional protections, which leverage advanced detection and domain tracking technologies, are made possible through a new partnership between GroupM and Jounce Media, an industry leader in programmatic supply chain management.
Global Artificial Intelligence in social media market to reach $5.6 billion by 2028, report
This growth trajectory translates into a striking Compound Annual Growth Rate (CAGR) of 28.04% over the forecast period (2023-2028). This is according to a report by Research and Markets.
Ogilvy's innovation lab unveils new technologies for increased brand impact
Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.
Alibaba collaborates with Arora Online for multinational influencer campaign
Through this campaign, almost 2,000 registrations were achieved across Africa, speaking to the impact of hand-picking the right influencers, as well as choosing an agency that understands how to tactically develop and execute influencer campaigns.
New Amazon Web Services build programme helps early-stage startups get their ideas off the ground
Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company has announced the launch of AWS Build, a new global programme designed to support entrepreneurs early in their cloud journey to build, refine, and launch their innovative applications.
Sony launches a new audio brand platform and campaign targeting creators
As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.
[Marketing Week Africa] Bob Koigi: How resilience has paid off for financial services, media and retail brands
Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.
The metaverse could reach up to $900 billion by 2030 but will take time to scale, report
Despite recent headlines that “metaverse-hype” is dying down, new research released by Bain & Company shows the metaverse could reach up to $900 billion dollars by 2030
New Media unveils AI content solution targeting small businesses
StoryStation.ai harnesses the award-winning content marketing agency's storytelling experience and tech expertise, empowering businesses with limited marketing budgets to generate their own high-quality content.
Digital agency Oliver appoints Yuvisti Ramgulam as Africa client service director
In-house digital agency Oliver South Africa is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director.
KPMG and Microsoft partner to put AI at the forefront of professional services
The industry-leading collaboration between the two global organizations includes a KPMG multibillion dollar commitment in Microsoft cloud and AI services over the next 5 years that will help to unlock potential incremental growth opportunity for KPMG of over US$12 billion.
Samsung launches online gaming store
Samsung Electronics has announced that it plans to open Samsung Game Portal, an online store specializing in gaming, on Samsung.com in more than 30 countries around the world.
Social media app Twitch set to introduce short-form video features
Twitch is the latest social media app to introduce a TikTok-like Discovery Feed.
DSTV among the most admired African brands, report
The 13th, Brand Africa 100: Africa’s Best Brands survey, recognises brands preferred by African consumers across the continent.
Samsung TV Plus expands its sports offering with FIFA+ as the FIFA Women’s World Cup 2023 unfolds
The free FIFA+ channel on Samsung TV Plus2 will feature FIFA+’s rich collection of Originals, the Archive and highlights from the Men’s and Women’s game.
YouTube distinguishes itself among social media players, while Google regains foothold on search engines, study
After sharing the top spot last year, YouTube moves into sole possession of first place in social media after increasing 3% to an ACSI score of 78.
Showmax Pro to stream the 2023/2024 Premier League season live
Showmax Pro, courtesy of SuperSport, has announced that subscribers across the continent will have the exclusive opportunity to stream the 2023/2024 Premier League season starting 11 August.
IAS collaborates with X to provide pre-bid brand safety and suitability
Integral Ad Science a global media measurement and optimization platform, has announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.
Video on demand platform Starzplay partners with TPAY on subscription payments
With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access Starzplay’s premium sports and entertainment content.
Dis-Chem Pharmacies taps Smart Media for of in-store advertising solutions
Dis-Chem Pharmacies, a prominent retail chain in South Africa, has partnered with Smart Media, a provider of advertising solutions, to offer FMCG brands a powerful arsenal of in-store advertising tools.