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New Media unveils AI content solution targeting small businesses

17-08-2023 | 16:52:00
StoryStation.ai harnesses the award-winning content marketing agency's storytelling experience and tech expertise, empowering businesses with limited marketing budgets to generate their own high-quality content.

Digital agency Oliver appoints Yuvisti Ramgulam as Africa client service director

17-08-2023 | 16:41:50
In-house digital agency Oliver South Africa is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director.

KPMG and Microsoft partner to put AI at the forefront of professional services

16-08-2023 | 14:05:00
The industry-leading collaboration between the two global organizations includes a KPMG multibillion dollar commitment in Microsoft cloud and AI services over the next 5 years that will help to unlock potential incremental growth opportunity for KPMG of over US$12 billion.

Samsung launches online gaming store

16-08-2023 | 14:04:00
Samsung Electronics has announced that it plans to open Samsung Game Portal, an online store specializing in gaming, on Samsung.com in more than 30 countries around the world.

Social media app Twitch set to introduce short-form video features

16-08-2023 | 13:45:00
Twitch is the latest social media app to introduce a TikTok-like Discovery Feed.

DSTV among the most admired African brands, report

11-08-2023 | 16:08:14
The 13th, Brand Africa 100: Africa’s Best Brands survey, recognises brands preferred by African consumers across the continent.

Samsung TV Plus expands its sports offering with FIFA+ as the FIFA Women’s World Cup 2023 unfolds

11-08-2023 | 16:00:22
The free FIFA+ channel on Samsung TV Plus2 will feature FIFA+’s rich collection of Originals, the Archive and highlights from the Men’s and Women’s game.

YouTube distinguishes itself among social media players, while Google regains foothold on search engines, study

11-08-2023 | 15:58:49
After sharing the top spot last year, YouTube moves into sole possession of first place in social media after increasing 3% to an ACSI score of 78.

Showmax Pro to stream the 2023/2024 Premier League season live

10-08-2023 | 17:37:56
Showmax Pro, courtesy of SuperSport, has announced that subscribers across the continent will have the exclusive opportunity to stream the 2023/2024 Premier League season starting 11 August.

IAS collaborates with X to provide pre-bid brand safety and suitability

10-08-2023 | 14:51:36
Integral Ad Science a global media measurement and optimization platform, has announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.

Video on demand platform Starzplay partners with TPAY on subscription payments

09-08-2023 | 15:56:01
With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access Starzplay’s premium sports and entertainment content.

Dis-Chem Pharmacies taps Smart Media for of in-store advertising solutions

09-08-2023 | 15:48:14
Dis-Chem Pharmacies, a prominent retail chain in South Africa, has partnered with Smart Media, a provider of advertising solutions, to offer FMCG brands a powerful arsenal of in-store advertising tools.

Retailer Game partners with Blackboard to unveil local UGC merchandise on Roblox

09-08-2023 | 15:44:32
After becoming South Africa's first retailer to tap into the Roblox universe in 2022, Game has launched Season two of the Game game on the platform, bringing with it a new first for South Africa - locally-inspired and designed user generated content (UGC).

Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients

08-08-2023 | 16:14:07
Since developing a model that utilised hashes to identify users rather than relying on third-party cookies back in early 2020, Invibes has gone from strength-to-strength bringing unique, proactive offerings to the market that accelerate business outcomes and brand uplift for our 800+ clients.

Dentsu broadens partnership with Google Cloud by deploying advanced generative AI technologies

08-08-2023 | 15:45:14
Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.

24 essential AI tools for marketing

04-08-2023 | 13:59:18
The marketer in 2023 cannot do without the relevant AI tools. From promoting their brands and businesses to gathering competitors’ intelligence and gaining an upper hand, these tools have become pivotal in helping marketers achieve their goals faster and at scale.

[Column] Tushar Vashnavi: New channels, New powers: Are you up to speed with customer communications?

03-08-2023 | 17:13:49
Not all the changes of the past two years are here to stay. But one area that has transformed is customer communications.

Yahoo appoints Tressie Lieberman as Chief Marketing Officer

02-08-2023 | 14:46:09
A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such as Chipotle, Taco Bell, and Pizza Hut. She will report directly to Yahoo CEO Jim Lanzone.

45 per cent of executives say ChatGPT has prompted an increase in AI investment

02-08-2023 | 14:34:49
Seventy percent of executives said that their organization is in investigation and exploration mode with generative AI, while 19% are in pilot or production mode.

Reporters Without Borders, partners launch international committee to regulate use of AI in media

01-08-2023 | 16:27:15
The committee consists of 21 distinguished members from 13 different countries, academic and professionals in the fields of journalism, AI and digital technologies.

Flapmax partners with Intel to accelerate Artificial Intelligence innovation in Africa

01-08-2023 | 16:11:14
Flapmax, an artificial intelligence (AI) company, has announced its strategic partnership with Intel, the global technology leader, to foster AI innovation and drive economic empowerment in Africa.

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