Tagresults

Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

Despite recent headlines that “metaverse-hype” is dying down, new research released by Bain & Company shows the metaverse could reach up to $900 billion dollars by 2030

StoryStation.ai harnesses the award-winning content marketing agency's storytelling experience and tech expertise, empowering businesses with limited marketing budgets to generate their own high-quality content.

In-house digital agency Oliver South Africa is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director.

The industry-leading collaboration between the two global organizations includes a KPMG multibillion dollar commitment in Microsoft cloud and AI services over the next 5 years that will help to unlock potential incremental growth opportunity for KPMG of over US$12 billion.

Samsung Electronics has announced that it plans to open Samsung Game Portal, an online store specializing in gaming, on Samsung.com in more than 30 countries around the world.

Twitch is the latest social media app to introduce a TikTok-like Discovery Feed.

The 13th, Brand Africa 100: Africa’s Best Brands survey, recognises brands preferred by African consumers across the continent.

The free FIFA+ channel on Samsung TV Plus2 will feature FIFA+’s rich collection of Originals, the Archive and highlights from the Men’s and Women’s game.

After sharing the top spot last year, YouTube moves into sole possession of first place in social media after increasing 3% to an ACSI score of 78.

Showmax Pro, courtesy of SuperSport, has announced that subscribers across the continent will have the exclusive opportunity to stream the 2023/2024 Premier League season starting 11 August.

Integral Ad Science a global media measurement and optimization platform, has announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.

With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access Starzplay’s premium sports and entertainment content.

Dis-Chem Pharmacies, a prominent retail chain in South Africa, has partnered with Smart Media, a provider of advertising solutions, to offer FMCG brands a powerful arsenal of in-store advertising tools.

After becoming South Africa's first retailer to tap into the Roblox universe in 2022, Game has launched Season two of the Game game on the platform, bringing with it a new first for South Africa - locally-inspired and designed user generated content (UGC).

Since developing a model that utilised hashes to identify users rather than relying on third-party cookies back in early 2020, Invibes has gone from strength-to-strength bringing unique, proactive offerings to the market that accelerate business outcomes and brand uplift for our 800+ clients.

Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.

The marketer in 2023 cannot do without the relevant AI tools. From promoting their brands and businesses to gathering competitors’ intelligence and gaining an upper hand, these tools have become pivotal in helping marketers achieve their goals faster and at scale.

Not all the changes of the past two years are here to stay. But one area that has transformed is customer communications.

A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such as Chipotle, Taco Bell, and Pizza Hut. She will report directly to Yahoo CEO Jim Lanzone.

Seventy percent of executives said that their organization is in investigation and exploration mode with generative AI, while 19% are in pilot or production mode.