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GroupM, WPP’s media investment group, has announced the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus, GroupM’s industry-leading performance marketing organisation, in partnership with IAB Europe.

Google has announced updates of new privacy tools in Google Search to give its users more control of their personal information, privacy, and online safety.

Integral Ad Science a global media measurement and optimization platform, has announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.

Kenya is among the 50 markets that are set to receive Spotify’s new AI DJ feature. The audio streaming platform first rolled out the feature in beta in February before finally rolling it to users across different markets.

With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access Starzplay’s premium sports and entertainment content.

Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.

Based in Addis Ababa, Ethiopia, G Media is a branding and advertising agency that serves both local and international customers. They feature an animation studio that showcases African folklore in an original and authentic way

In the just completed 2023 survey OOH worldwide revenue is forecast to exceed $40bn for the first time with a market share against other media of 5.1%, up from 4.7% in 2022. Pre-pandemic market share was 5.8% with revenue of $36bn in 2019.

The committee consists of 21 distinguished members from 13 different countries, academic and professionals in the fields of journalism, AI and digital technologies.

You might hear: “Static is completely redundant; DOOH’s dynamic nature and advanced measurement capabilities have blown it out of the water” or “static OOH is making a massive comeback, thanks to loadshedding,” depending on who you talk to.

In a circular issued by the Permanent Secretary and Secretary to the Treasury, Ramathan Ggoobi on Monday, 10 July 2023, all government advertising must be through the Uganda Broadcasting Corporation (UBC) and New Vision.

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

The collaboration aims to provide valuable training and skills enhancement, through the Canon Miraisha Programme, to aspiring photographers, videographers, filmmakers, and print business owners.

'Iron Sharpens Iron,’ a collaboration between Nestlé Needs Youth and YouthConnekt Africa, is a five-part youth-led podcast series that serves as a platform for Africa youth to have critical conversations on how they are shaping the future. 

Over the last couple of years, podcasting in Africa has been on the rise. Despite this growth, the industry continues to face a number of challenges such as the lack of investment and of course monetization for the creators.

Meta is rolling out a new feature on WhatsApp called Channels. Channels, the Meta says is a “one-way broadcast tool for admins to send text, photos, videos, stickers and polls,”

Nielsen, a global player in audience measurement, data and analytics, has announced the introduction of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize the way the company distributes its wealth of audience data.

WAZO will offer a brand-new revenue stream for podcasters, while also providing advertisers with an aggregated audience of over 39 million listeners across the SemaBOX creator network.

The recent launch of micro blogging site Threads by Meta has created global buzz on what this latest development means for content creators and social media enthusiasts.

Under this new partnership,  Boomplay will now host a playlist of TikTok trending sounds, while TikTok will have Boomplay’s top songs as part of its discovery and sound pages.

MyBroadband clients can immediately reap the benefits of this exciting partnership through unboxing videos, review videos, executive video profiles, interview videos, podcasts, and photoshoots.