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Global radio station market to reach $87.31 billion in 2023, report

18-08-2023 | 14:30:17
The radio station market includes revenues earned by entities by offering services such as broadcasting aural programs by radio to the public.

[Marketing Week Africa] Bob Koigi: How resilience has paid off for financial services, media and retail brands

17-08-2023 | 17:38:59
Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

DSTV among the most admired African brands, report

11-08-2023 | 16:08:14
The 13th, Brand Africa 100: Africa’s Best Brands survey, recognises brands preferred by African consumers across the continent.

Samsung TV Plus expands its sports offering with FIFA+ as the FIFA Women’s World Cup 2023 unfolds

11-08-2023 | 16:00:22
The free FIFA+ channel on Samsung TV Plus2 will feature FIFA+’s rich collection of Originals, the Archive and highlights from the Men’s and Women’s game.

Showmax Pro to stream the 2023/2024 Premier League season live

10-08-2023 | 17:37:56
Showmax Pro, courtesy of SuperSport, has announced that subscribers across the continent will have the exclusive opportunity to stream the 2023/2024 Premier League season starting 11 August.

Media buyers plan to invest more in audio in the next 12 months, report

10-08-2023 | 17:34:00
GroupM, WPP’s media investment group, has announced the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus, GroupM’s industry-leading performance marketing organisation, in partnership with IAB Europe.

Google introduces new privacy tool updates to protect user safety online

10-08-2023 | 15:40:00
Google has announced updates of new privacy tools in Google Search to give its users more control of their personal information, privacy, and online safety.

IAS collaborates with X to provide pre-bid brand safety and suitability

10-08-2023 | 14:51:36
Integral Ad Science a global media measurement and optimization platform, has announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.

Spotify expands its AI DJ feature to users in Kenya

10-08-2023 | 14:00:00
Kenya is among the 50 markets that are set to receive Spotify’s new AI DJ feature. The audio streaming platform first rolled out the feature in beta in February before finally rolling it to users across different markets.

Video on demand platform Starzplay partners with TPAY on subscription payments

09-08-2023 | 15:56:01
With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access Starzplay’s premium sports and entertainment content.

Dentsu broadens partnership with Google Cloud by deploying advanced generative AI technologies

08-08-2023 | 15:45:14
Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.

G Media designs successful campaign for Ethio Telecom’s Tele Birr Super App Launch

07-08-2023 | 05:57:12
Based in Addis Ababa, Ethiopia, G Media is a branding and advertising agency that serves both local and international customers. They feature an animation studio that showcases African folklore in an original and authentic way

Out of Home global revenue tops $40billion in new WOO Global Market Index report

01-08-2023 | 16:31:08
In the just completed 2023 survey OOH worldwide revenue is forecast to exceed $40bn for the first time with a market share against other media of 5.1%, up from 4.7% in 2022. Pre-pandemic market share was 5.8% with revenue of $36bn in 2019.

Reporters Without Borders, partners launch international committee to regulate use of AI in media

01-08-2023 | 16:27:15
The committee consists of 21 distinguished members from 13 different countries, academic and professionals in the fields of journalism, AI and digital technologies.

Static Vs Digital: when it comes to outdoor media, both can play a role in your media strategy

01-08-2023 | 16:16:58
You might hear: “Static is completely redundant; DOOH’s dynamic nature and advanced measurement capabilities have blown it out of the water” or “static OOH is making a massive comeback, thanks to loadshedding,” depending on who you talk to.

Broadcasters in Uganda petition Parliament on adverts

31-07-2023 | 14:48:32
In a circular issued by the Permanent Secretary and Secretary to the Treasury, Ramathan Ggoobi on Monday, 10 July 2023, all government advertising must be through the Uganda Broadcasting Corporation (UBC) and New Vision.

[Marketing Week Africa] Bob Koigi: Partnerships drive continent’s ad, marketing and media space

28-07-2023 | 19:28:45
Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Canon partners with Zebra Productions Kenya to empower African photographers and filmmakers

28-07-2023 | 16:09:48
The collaboration aims to provide valuable training and skills enhancement, through the Canon Miraisha Programme, to aspiring photographers, videographers, filmmakers, and print business owners.

YouthConneckt Africa and Nestlé Needs Youth launch podcast for African youth

27-07-2023 | 11:28:00
'Iron Sharpens Iron,’ a collaboration between Nestlé Needs Youth and YouthConnekt Africa, is a five-part youth-led podcast series that serves as a platform for Africa youth to have critical conversations on how they are shaping the future. 

Podcast incubation studio SemaBOX launches podcast distribution platform

26-07-2023 | 10:46:31
Over the last couple of years, podcasting in Africa has been on the rise. Despite this growth, the industry continues to face a number of challenges such as the lack of investment and of course monetization for the creators.

WhatsApp rolls out Channels feature for broadcast messages

24-07-2023 | 12:37:00
Meta is rolling out a new feature on WhatsApp called Channels. Channels, the Meta says is a “one-way broadcast tool for admins to send text, photos, videos, stickers and polls,”

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