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Ethical standards remain crucial for the African PR industry, report

17-05-2023 | 12:58:57
All members of APRA and PRCA are required to follow the APRA Code of Conduct and PRCA Professional Charter and Codes of Conduct, respectively, and are accountable for doing so.

Digital ads which evoke strong emotions are four times more likely to drive brand equity, research

17-05-2023 | 12:44:51
New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.

Havas study explores the hyper-personalized purpose era for brands

17-05-2023 | 12:43:16
The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.

Global in-app advertising market to reach $410.4 billion by 2030, report

15-05-2023 | 15:36:56
 The global in-app advertising market size is anticipated to reach $410.4 billion by 2030, exhibiting a CAGR of 13.2% over the forecast period, according to a new report published by Grand View Research, Inc.

[Interview] David Njenga, Creative Director, Nick Creations

10-05-2023 | 11:00:00
David Njenga is Creative Director at Nick Creations, an Agency that specializes in brand development, market research and Public Relations.

Music streaming platforms have added over 330 million subscribers in the past five years, report

08-05-2023 | 08:12:00
With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.

Gen Z expects advertising to be purpose-driven, unobtrusive and entertaining, study

05-05-2023 | 09:40:45
The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.

AI sector to become a trillion-dollar market in the next 5 years, report

05-05-2023 | 09:36:00
With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.

World’s 25 largest agency companies and the state of the agency market

03-05-2023 | 08:20:54
WPP, Accenture Accenture's Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023 .

Global outdoor advertising market to reach $39.2 billion by 2030, report

03-05-2023 | 07:00:02
Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth.

World Federation of Advertisers launches Sustainable Marketing 2030 report

03-05-2023 | 06:58:59
Marketing is not changing fast enough according to new research from the World Federation of Advertisers, WFA, in partnership with Kantar’s Sustainable Transformation Practice.

The PRCA and APRA partner to determine the state of African PR in flagship study

28-04-2023 | 11:53:00
The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including ethics, perceptions of PR in business, talent, remote working, and the challenges facing the industry’s future.

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