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The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.

With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.

WPP, Accenture Accenture's Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023 .

Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth.

Marketing is not changing fast enough according to new research from the World Federation of Advertisers, WFA, in partnership with Kantar’s Sustainable Transformation Practice.

The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including ethics, perceptions of PR in business, talent, remote working, and the challenges facing the industry’s future.