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DSTV among the most admired African brands, report
The 13th, Brand Africa 100: Africa’s Best Brands survey, recognises brands preferred by African consumers across the continent.
Samsung TV Plus expands its sports offering with FIFA+ as the FIFA Women’s World Cup 2023 unfolds
The free FIFA+ channel on Samsung TV Plus2 will feature FIFA+’s rich collection of Originals, the Archive and highlights from the Men’s and Women’s game.
YouTube distinguishes itself among social media players, while Google regains foothold on search engines, study
After sharing the top spot last year, YouTube moves into sole possession of first place in social media after increasing 3% to an ACSI score of 78.
Showmax Pro to stream the 2023/2024 Premier League season live
Showmax Pro, courtesy of SuperSport, has announced that subscribers across the continent will have the exclusive opportunity to stream the 2023/2024 Premier League season starting 11 August.
IAS collaborates with X to provide pre-bid brand safety and suitability
Integral Ad Science a global media measurement and optimization platform, has announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.
Video on demand platform Starzplay partners with TPAY on subscription payments
With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access Starzplay’s premium sports and entertainment content.
Dis-Chem Pharmacies taps Smart Media for of in-store advertising solutions
Dis-Chem Pharmacies, a prominent retail chain in South Africa, has partnered with Smart Media, a provider of advertising solutions, to offer FMCG brands a powerful arsenal of in-store advertising tools.
Retailer Game partners with Blackboard to unveil local UGC merchandise on Roblox
After becoming South Africa's first retailer to tap into the Roblox universe in 2022, Game has launched Season two of the Game game on the platform, bringing with it a new first for South Africa - locally-inspired and designed user generated content (UGC).
Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients
Since developing a model that utilised hashes to identify users rather than relying on third-party cookies back in early 2020, Invibes has gone from strength-to-strength bringing unique, proactive offerings to the market that accelerate business outcomes and brand uplift for our 800+ clients.
Dentsu broadens partnership with Google Cloud by deploying advanced generative AI technologies
Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.
24 essential AI tools for marketing
The marketer in 2023 cannot do without the relevant AI tools. From promoting their brands and businesses to gathering competitors’ intelligence and gaining an upper hand, these tools have become pivotal in helping marketers achieve their goals faster and at scale.
[Column] Tushar Vashnavi: New channels, New powers: Are you up to speed with customer communications?
Not all the changes of the past two years are here to stay. But one area that has transformed is customer communications.
Yahoo appoints Tressie Lieberman as Chief Marketing Officer
A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such as Chipotle, Taco Bell, and Pizza Hut. She will report directly to Yahoo CEO Jim Lanzone.
45 per cent of executives say ChatGPT has prompted an increase in AI investment
Seventy percent of executives said that their organization is in investigation and exploration mode with generative AI, while 19% are in pilot or production mode.
Reporters Without Borders, partners launch international committee to regulate use of AI in media
The committee consists of 21 distinguished members from 13 different countries, academic and professionals in the fields of journalism, AI and digital technologies.
Flapmax partners with Intel to accelerate Artificial Intelligence innovation in Africa
Flapmax, an artificial intelligence (AI) company, has announced its strategic partnership with Intel, the global technology leader, to foster AI innovation and drive economic empowerment in Africa.
[Marketing Week Africa] Bob Koigi: Partnerships drive continent’s ad, marketing and media space
Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.
Samsung and Warner Bros. Pictures collaborate to bring movie trailers to consumers in 8K quality
Samsung Electronics, the world’s TV manufacturer for 17 consecutive years, has announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.
Dentsu partners with Microsoft to launch AI-powered innovation for brands
This latest milestone in dentsu’s longstanding partnership with Microsoft has already resulted in the development of two new CXM solutions.
The Trade Desk launches a media buying platform that brings the power of AI to digital marketing
In a major advancement in programmatic AI, Kokai distributes deep learning algorithms across all aspects of the digital media buying process.
Accenture partners with Adobe to help marketers unlock the value of their content supply chains
The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.