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Entertainment, media, and advertising companies in Kenya are set to reap from rising spending even as traditional components of the sector such as television decline, a new report by PWC shows.

South Africa’s Advertising Regulatory Board (ARB) has introduced a new clause to the country’s Code of Advertising Practice detailing how crypto products should be dealt with.

ChatGPT is causing a stir worldwide as a disruptive AI technology of our generation, attracting major investment from tech giants, rewriting the internet as we know it.

The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.

Africa-facing music streaming and download platform, Boomplay has announced the roll-out of its partnership product offerings, allowing artists, brands and potential advertisers to optimize towards more precise exposure and visibility.

Ogilvy Africa has announced the launch of a new campaign for Gertrude’s Children’s Hospital aimed at tackling the growing issue of medicine and pharmaceutical waste disposal.

The Association for Communication and Advertising (ACA) has announced the new Effie South Africa Committee, tasked with promoting and growing the Effie Awards and marketing effectiveness in South Africa.

The awards are most renowned in South Africa for rewarding creative content in all official South African languages and are highly contested by the top creative players in the industry.