news
Tagresults
WAN-IFRA launches expert panel to guide the news media industry
Fourteen women and men who are well established as experts in the media industry will represent the association and work closely together with it around the globe with the goal of supporting the news media industry in its quest for sustainability.
[Marketing Week Africa] Bob Koigi: Africa warms up to social media for business and leisure
Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
The guide identifies 10 areas across planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.
Media owners advertising revenues will reach $842 billion this year, report
MAGNA’s analysis of the financial reports of the world’s largest media owners confirm that the level of concentration in the supply side remains high, but the market is more competitive than one or two years ago, thanks to the emergence of challengers in various segments and regions.
WhatsApp Business crosses 200 million monthly users mark, introduces new ad features
Meta has revealed that WhatsApp Business, its messaging app designed specifically for small businesses now has more than 200 million monthly active users.
PRGN expands global presence with addition of Pan-African agency
The Public Relations Global Network (PRGN) has added two new agencies in the emerging markets of Africa and India as full members, enhancing its ability to seamlessly serve clients throughout the world.
Havas Media Network scales data and technology offering with global launch of CSA brand
The CSA brand will launch in France, Italy, Spain, UK, USA, and LATAM, with numerous additional global markets launching in the coming months.
MultiChoice Africa affirms commitment to African entertainment
MultiChoice Africa Holdings has demonstrated remarkable resilience and achieved profitability, solidifying its position as a leader in African entertainment.
Popular Kenyan media selected to co-host a public health-centred podcast
Adelle Onyango a popular Kenyan media personality and Founder of Legally Clueless Africa will be co-hosting Niyel's second season of the health and immunisation podcast series - ‘Back to Doc’.
Dentsu appoints Lana Marais as group operations director in Sub Saharan Africa
Dentsu has appointed Lana Marais as its new group operations director for dentsu Sub Saharan Africa, effective 1 June.
TikTok testing AI chatbot
The chatbot is designed to help users discover “entertaining and inspiring content” on the app and is currently in limited tests with select users in the Philippines.
Generation Z is influencing ad spend and shaping the future of media, report
They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed.
[Kenya] Skills To Grow Africa, Strathmore tailor opportunities for young PR professionals
Skills To Grow Africa and Strathmore Communication and Consultancy Clinic have announced a partnership to create career development opportunities for Young Public Relations Professionals.
MultiChoice appoints VMLY&R South Africa as digital agency of choice
In making the appointment, MultiChoice noted VMLY&R’s extensive digital experience, as well as their ability to deliver strategy-led creative solutions underpinned by solid data and analytics.
New podcast series reflects on childhood in South Africa through and beyond COVID-19
The 'Phezulu: Looking Up' podcast series launched by UNICEF South Africa tells the stories of the impact of the COVID-19 years on children and young people.
Dentsu appoints Nate Nicely as Global Chief Marketing Officer, Media
Nate brings his extensive experience in marketing and digital to the role, having worked in various areas of dentsu's business over the past 9 years, including global brand management, creative strategy, new business, and account management.
Two out of three journalists have been impacted by economic uncertainty, report
Half of journalists cited disinformation and lack of funding as top concerns, followed by trust in journalism (40%) and lack of time to cover stories thoughtfully (33%).
Ogilvy Africa Introduces an end-to-end Influencer Marketing Solution
Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing.
Wavemaker appoints Tammy Wilson-Schultz as chief strategy officer
In her former role, Wilson-Schultz was responsible for managing Wavemaker’s prestigious Tiger Brands account.
Instagram hosts Drip in the City event for young creators in Nairobi
Instagram over the weekend hosted an event dubbed “Drip in the City” that brought together young people to Nairobi’s City Hall Way for a content capture experience.
Panasonic concludes its Influencer Affiliate Program for Middle East & Africa
Panasonic Marketing Middle East & Africa (PMMAF) has revealed the successful conclusion of the inaugural edition of the Panasonic Influencer Affiliate Program (PIAP).




