Marketing Report
news

Tagresults

New podcast series reflects on childhood in South Africa through and beyond COVID-19

02-06-2023 | 12:04:57
The 'Phezulu: Looking Up' podcast series launched by UNICEF South Africa tells the stories of the impact of the COVID-19 years on children and young people.

Dentsu appoints Nate Nicely as Global Chief Marketing Officer, Media

01-06-2023 | 11:05:00
 Nate brings his extensive experience in marketing and digital to the role, having worked in various areas of dentsu's business over the past 9 years, including global brand management, creative strategy, new business, and account management.

Two out of three journalists have been impacted by economic uncertainty, report

31-05-2023 | 12:00:00
Half of journalists cited disinformation and lack of funding as top concerns, followed by trust in journalism (40%) and lack of time to cover stories thoughtfully (33%).

Ogilvy Africa Introduces an end-to-end Influencer Marketing Solution

29-05-2023 | 08:20:33
Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing.

Wavemaker appoints Tammy Wilson-Schultz as chief strategy officer

26-05-2023 | 13:31:40
In her former role, Wilson-Schultz was responsible for managing Wavemaker’s prestigious Tiger Brands account.

Instagram hosts Drip in the City event for young creators in Nairobi

25-05-2023 | 08:15:00
Instagram over the weekend hosted an event dubbed “Drip in the City” that brought together young people to Nairobi’s City Hall Way for a content capture experience.

Panasonic concludes its Influencer Affiliate Program for Middle East & Africa

22-05-2023 | 14:27:49
Panasonic Marketing Middle East & Africa (PMMAF) has revealed the successful conclusion of the inaugural edition of the Panasonic Influencer Affiliate Program (PIAP).

[Column] Sheena Raikundalia: Why influencers may be our secret weapon for food security in Kenya

22-05-2023 | 07:53:34
Food security is a complex issue. While the role of farmers, extension workers, buyers, processors, financiers and techies is clear, influencers can also play a key role.

Eko Innovation Centre launches media, marketing and tech hackathon

17-05-2023 | 12:51:52
The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.

African streaming platform Anghami launches first AI newsroom

16-05-2023 | 14:38:13
Anghami, a music and entertainment streaming platform in the Middle East and North Africa region, has announced the upcoming launch of its AI Powered Personalized Podcast, the first of its kind in the world, taking innovation to the next level and revolutionizing the way we get valuable updates.

Empowers Africa and Off Piste Africa partner with streaming platform Waterbear to produce documentary on rare elephants in Kenya

16-05-2023 | 13:40:12
The documentary, produced by Malcolm Randles, Off Piste Africa and Empowers Africa, sheds light on the urgent need to protect Tsavo's super tuskers, rare elephants with unique genetic dispositions that are under severe threat.

IAS enhances YouTube brand safety and suitability measurement offering

15-05-2023 | 15:38:56
Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

[Interview] Tope Hassan, Founder, ISOKO Africa, Nigeria

11-05-2023 | 08:00:00
Tope Hassan is known as an African Tourist, bootstrapping through African nations to discover African Brands & Entrepreneurs.

South African Broadcasting Corporation appoints Sibusiso Gumbi as head of marketing

10-05-2023 | 11:09:01
The South African Broadcasting Corporation has announced that Sibusiso Gumbi is now the head of marketing.

[Interview] David Akara, Founder, Verhaal, Nigeria

10-05-2023 | 10:54:00
Verhaal, a Nigerian startup has been working with SMEs and entrepreneurs in digital and social media marketing at a time when companies in the country are increasingly expressing appetite for new media advertising to reach a wider online community.

Havas Media Group bolsters global data expertise with leadership appointments

08-05-2023 | 08:05:00
Havas Media Group (HMG) has announced the hiring of George Papandreopoulos as Global Managing Director of Measurement, and the appointment of Jamie Seltzer as Global Managing Director of Media Experience (Mx) Analytics.

Spotcovery, serving as a bridge between African Americans and Africans, launches optimization tool on site

05-05-2023 | 09:30:11
Spotcovery, the innovative media platform that connects descendants of the African continent while promoting culture, creativity, entrepreneurship and economic growth, has launched the Slickstream optimization tool on its website.

Kantar Media names Patrick Béhar as Global CEO

04-05-2023 | 14:39:26
He will lead an organisation with the world’s largest audience measurement and media research footprint. Chris Allen, who has successfully led the executive team since 2022, will now focus exclusively on his role as Kantar Media Global CFO.

[Interview] Mathias Pwol, CEO, Trillaman Studio, Nigeria

03-05-2023 | 07:02:00
Mathias Pwol is the CEO and producer of Trillaman Studio, an entertainment and media startup based in Lagos Nigeria.

Global beauty brand LUX partners with SABC Sport to change women in sports narrative in media

28-04-2023 | 11:59:11
Unilever’s global beauty brand, LUX, is rallying people once more to stand up against everyday sexism.

Kenyan Entertainment, media, and advertising revenues to hit Sh900 billion by 2025, PwC report

26-04-2023 | 14:15:12
Entertainment, media, and advertising companies in Kenya are set to reap from rising spending even as traditional components of the sector such as television decline, a new report by PWC shows.

Featured





Abonneer je op onze nieuwsbrief.