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The rise of technology in OOH has impacted buying and selling, creative delivery, audience measurement, attribution, reporting, to name a few.

Apple has retained its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023.

The CSA brand will launch in France, Italy, Spain, UK, USA, and LATAM, with numerous additional global markets launching in the coming months.

For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.

The chatbot is designed to help users discover “entertaining and inspiring content” on the app and is currently in limited tests with select users in the Philippines.

They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed. 

The partnership will fall under VMLY&R Commerce, the agency’s specialist creative commerce proposition, which launched in South Africa last week.

Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

In making the appointment, MultiChoice noted VMLY&R’s extensive digital experience, as well as their ability to deliver strategy-led creative solutions underpinned by solid data and analytics.

While online buyers haven't had to do much hard work in convincing advertisers to direct a fair chunk of their adspend towards 'conventional' digital channels, the same cannot be said for digital out of home (DOOH) media.

Brand Africa also named MTN as the most admired African brand recalled spontaneously.

In her former role, Wilson-Schultz was responsible for managing Wavemaker’s prestigious Tiger Brands account.

Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.

Every year, leading brand valuation consultancy Brand Finance puts thousands of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.

Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward? 

The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.

Anghami, a music and entertainment streaming platform in the Middle East and North Africa region, has announced the upcoming launch of its AI Powered Personalized Podcast, the first of its kind in the world, taking innovation to the next level and revolutionizing the way we get valuable updates.

As load shedding continues to cause massive disruptions to South African lives and businesses, we at Dentsu realised that immediate action was necessary.

While a majority of ad budgets are aimed at mobile users, desktop fraud did see an increase last year, climbing in the U.S. from 1.60% in 2021 to 1.95% in 2022, and globally from 1.17% in 2021 to 1.35% in 2022.

The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy.