news
Tagresults
Empowers Africa and Off Piste Africa partner with streaming platform Waterbear to produce documentary on rare elephants in Kenya
The documentary, produced by Malcolm Randles, Off Piste Africa and Empowers Africa, sheds light on the urgent need to protect Tsavo's super tuskers, rare elephants with unique genetic dispositions that are under severe threat.
TikTok unveils a global music discovery hub
TikTok has announced the launch of our #NewMusic Search Hub, a dedicated space for artists around the world to showcase their new songs and for fans to discover their next favorite track.
Google launches ads transparency center
In a bid to prove its commitment to safe and transparent advertising Google has launched The Ads Transparency Center, which allows users to learn more about the ads they see across its platforms.
Amazon introduces generative AI tools targeting customers
Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generative AI tools to help Amazon Web Service customers.
[Interview] David Akara, Founder, Verhaal, Nigeria
Verhaal, a Nigerian startup has been working with SMEs and entrepreneurs in digital and social media marketing at a time when companies in the country are increasingly expressing appetite for new media advertising to reach a wider online community.
Music streaming platforms have added over 330 million subscribers in the past five years, report
With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.
AI sector to become a trillion-dollar market in the next 5 years, report
With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.
Kantar launches brand performance tracker with real-time insights and forecasts
Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.
Spotcovery, serving as a bridge between African Americans and Africans, launches optimization tool on site
Spotcovery, the innovative media platform that connects descendants of the African continent while promoting culture, creativity, entrepreneurship and economic growth, has launched the Slickstream optimization tool on its website.
Ocean on 76 Collective acquires experiential marketing firm Digiworx
Led by founder and CEO Prins Mhlanga, The Ocean on 76 Collective team says this is a part of a deliberate move to bolster its digital platform capabilities.
Mastercard Music Pass NFT opens access to Web3 training programme for emerging musical artists
Music fans from Eastern Europe, the Middle East, and Africa, and around the world can participate with the limited-release Mastercard Music Pass NFT being minted on Polygon
MTN’s sustainability focus recognized with top showing in brand survey
MTN Group’s strategic priority to create shared value with ESG at the core was recognized in the latest Brand Finance awards, attracting the highest ‘sustainability perceptions value’ of all companies in the survey in which MTN retained the rank as South Africa’s most valuable brand.
[Column] Dumisani Moyo: Three rules for marketing in the post-pandemic era
The COVID pandemic has changed the way businesses sell and market their products and services to customers, and there is likely no return to the old normal.
South African Advertising Regulatory Board introduces new standards for crypto ads
South Africa’s Advertising Regulatory Board (ARB) has introduced a new clause to the country’s Code of Advertising Practice detailing how crypto products should be dealt with.
Cybersecurity firm Trellix appoints Ash Parikh as Chief Marketing Officer
In his role as CMO, Parikh will lead global marketing teams to drive brand awareness, demand generation, and go-to-market strategies of the XDR market leader.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
ChatGPT is causing a stir worldwide as a disruptive AI technology of our generation, attracting major investment from tech giants, rewriting the internet as we know it.
Contextual marketing startup Digiphy connects brands directly to customers one scan at a time
Digiphy, a contextual marketing startup is disrupting the status quo by empowering brands to connect directly with customers from every product and physical touchpoint.
Innovative media platform Spotcovery launches optimization tool on site
Spotcovery, the innovative media platform that connects descendants of the African continent while promoting culture, creativity, entrepreneurship and economic growth, has launched the Slickstream optimization tool on its website.
Boomplay announces new ad options across African markets
Africa-facing music streaming and download platform, Boomplay has announced the roll-out of its partnership product offerings, allowing artists, brands and potential advertisers to optimize towards more precise exposure and visibility.
[Column] Warren Brett: Activations in Africa: Connecting brands to consumers
The digital era is on us with the pandemic sealing the deal as tech and ecommerce stepped up and on parade.