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Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.

Every year, leading brand valuation consultancy Brand Finance puts thousands of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.

Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward? 

The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.

Anghami, a music and entertainment streaming platform in the Middle East and North Africa region, has announced the upcoming launch of its AI Powered Personalized Podcast, the first of its kind in the world, taking innovation to the next level and revolutionizing the way we get valuable updates.

As load shedding continues to cause massive disruptions to South African lives and businesses, we at Dentsu realised that immediate action was necessary.

While a majority of ad budgets are aimed at mobile users, desktop fraud did see an increase last year, climbing in the U.S. from 1.60% in 2021 to 1.95% in 2022, and globally from 1.17% in 2021 to 1.35% in 2022.

The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy.

The documentary, produced by Malcolm Randles, Off Piste Africa and Empowers Africa, sheds light on the urgent need to protect Tsavo's super tuskers, rare elephants with unique genetic dispositions that are under severe threat.

TikTok has announced the launch of our #NewMusic Search Hub, a dedicated space for artists around the world to showcase their new songs and for fans to discover their next favorite track.

In a bid to prove its commitment to safe and transparent advertising Google has launched The Ads Transparency Center, which allows users to learn more about the ads they see across its platforms.

Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generative AI tools to help Amazon Web Service customers.

Verhaal, a Nigerian startup has been working with SMEs and entrepreneurs in digital and social media marketing at a time when companies in the country are increasingly expressing appetite for new media advertising to reach a wider online community.

With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.

With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.

Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.

Spotcovery, the innovative media platform that connects descendants of the African continent while promoting culture, creativity, entrepreneurship and economic growth, has launched the Slickstream optimization tool on its website.

Led by founder and CEO Prins Mhlanga, The Ocean on 76 Collective team says this is a part of a deliberate move to bolster its digital platform capabilities.

Music fans from Eastern Europe, the Middle East, and Africa, and around the world can participate with the limited-release Mastercard Music Pass NFT being minted on Polygon

MTN Group’s strategic priority to create shared value with ESG at the core was recognized in the latest Brand Finance awards, attracting the highest ‘sustainability perceptions value’ of all companies in the survey in which MTN retained the rank as South Africa’s most valuable brand.