Tagresults

UK-based Lynn Group and South Africa's Razor PR have formed a global strategic alliance, ImpactTLR, to provide enhanced communication solutions for the agencies' clients.

Ethiopian Airlines Group, Africa's airline renowned for its global connectivity has announced its partnership with CJ Affiliate Marketing Company, a performance-based marketing channel.

The artificial intelligence in retail market is expected to reach $57.8 billion by 2030, at a compound annual growth rate of 41 per cent from 2023 to 2030.

The two-year career development program aims to grow a pool of confident and capable mid-career African women to lead policy changes to improve African smallholders’ livelihoods, particularly women.

According to Kantar Media Reactions 2023, most consumers consider ads on Amazon to be relevant and useful, with few negative qualities.

The Public Relations and Communications Association (PRCA) has announced a new partnership with Melville Mental Solutions (MMS) aimed at advancing mental health services and awareness within the PR industry.

Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

Pepsi, a pioneer of the concept of music video commercials, continues its celebration of its 125th birthday and star-studded history by reviving some of the brand's most famed music video-styled spots.

This national initiative is the culmination of Outdoor Network's full-scale alternative power programme, ensuring uninterrupted visibility and impactful advertising campaigns even during power outages.

The global TikTok advertising revenue is set to reach $ 53.95 billion by 2027. This comes shortly after TikTok announced its global advertising revenue of nearly $12 billion in 2022. This is according to Tradingplatforms.com

The panel discussion, Unlocking Opportunities: MultiChoice and the African Film & TV Industry, took place at MIP Africa, an annual opportunity for African content creators, producers, and sellers.

In a bid to bolster the entrepreneurial spirit, the Zambian operations of Pan-African creative agency, X3M Ideas is launching a national competition to showcase, promote, and offer funding to start-ups and MSMEs.

TidPix is a 24/7 streaming brand for authentically African content from the continent’s most exciting filmmakers.

Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match

A Gartner survey of 405 marketing leaders conducted in May and June 2023 revealed the utilization of their organization's overall martech stack’s capability dropped to just 33% on average in 2023.

MultiChoice’s ESG strategies and initiatives are aligned to the United Nation’s Sustainable Development Goals (SDGs), with specific focus on areas where it can make a direct contribution to positive outcomes in the communities in which it operates.

Furthermore, the growing demand for local content and the rise in pay TV membership are driving the TV broadcasting market in South Africa.

Razor PR, M&C Saatchi Group South Africa's public relations, strategic communications and reputation management agency, has announced the launch of South Africa’s first AI Governance Framework and Risk Assessment Model.

The One Campaign is urging all leaders to use this pivotal moment to unite around a shared pan-African agenda – one that brings justice and prosperity.

STIHL East Africa has announced plans to introduce battery powered products in the East African Market as the firm celebrates its one year anniversary in the region. 

There is a wealth of benefits to having more women embrace positions of leadership in the technology space, and companies would do well to provide women equal exposure and opportunities for promotion.