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South African agency Flume Digital Marketing opens European hub in Amsterdam

26-09-2023 | 14:39:49
South African agency Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.

Ghanaian actress, Yvonne Nelson, joins top YouTube MCN, Age Africa

26-09-2023 | 10:44:00
Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.

APO Group unveils curriculum to empower communications professionals in Africa

20-09-2023 | 17:27:44
APO Group, the Pan-African communications consultancy and press release distribution service, has launched its unique Communications Curriculum designed to help hundreds of comms professionals across Africa develop their skills in all aspects of public relations, media relations, and content strategy.

Havas Red expands to South Africa growing its PR and content foothold

20-09-2023 | 17:23:59
Havas Red is part of the Havas Global PR Network, the PR and communications arm of Havas, comprising 40-plus agencies and 1,300-plus employees worldwide. Havas, one of the world's largest global communications groups, is part of Vivendi.

A.M.A Digital Media unveils solution transforming advertising amidst South Africa's load-shedding

20-09-2023 | 17:19:40
Illuminate, the latest addition to the Taptap suite, harnesses the power of advanced geospatial advertising technology and sophisticated artificial intelligence to navigate the intricacies of load-shedding.

Southern African Freelancers Association presents blueprint on status of freelancers in media

20-09-2023 | 17:14:16
Safrea (Southern African Freelancers' Association) has presented its updated Advocacy Framework, a strategic blueprint aimed at enhancing the status of freelancers in the media and communication industry.

Global eco-conscious consumers spend to reach $1 trillion by 2027, report

20-09-2023 | 15:59:25
Who Cares? Who Does? identifies that the ‘Eco-actives’ segment, made up of the most eco-conscious consumers, has rebounded from its 2022 cost of living crisis-related decline.

Entravision and African music streaming service Boomplay form media sales partnership in Kenya

14-09-2023 | 17:49:27
Through this partnership, Entravision will represent Boomplay for all advertising sales and account management in Kenya.

Lynn Group and Razor PR announce strategic alliance

14-09-2023 | 17:46:21
UK-based Lynn Group and South Africa's Razor PR have formed a global strategic alliance, ImpactTLR, to provide enhanced communication solutions for the agencies' clients.

Ethiopian Airlines launches affiliate marketing programme with CJ Affiliate Marketing Company

14-09-2023 | 17:41:34
Ethiopian Airlines Group, Africa's airline renowned for its global connectivity has announced its partnership with CJ Affiliate Marketing Company, a performance-based marketing channel.

Artificial intelligence in retail market expected to reach $57.8 billion by 2030, report

14-09-2023 | 17:38:10
The artificial intelligence in retail market is expected to reach $57.8 billion by 2030, at a compound annual growth rate of 41 per cent from 2023 to 2030.

GRASP fellowship invests in African women researchers

14-09-2023 | 08:30:00
The two-year career development program aims to grow a pool of confident and capable mid-career African women to lead policy changes to improve African smallholders’ livelihoods, particularly women.

Amazon is consumers’ preferred ad platform for a second year in a row, report

13-09-2023 | 17:43:22
According to Kantar Media Reactions 2023, most consumers consider ads on Amazon to be relevant and useful, with few negative qualities.

PRCA and Melville Mental Solutions partner to promote mental health resilience in the PR industry

13-09-2023 | 17:41:50
The Public Relations and Communications Association (PRCA) has announced a new partnership with Melville Mental Solutions (MMS) aimed at advancing mental health services and awareness within the PR industry.

Connected TV accounts for half of global video impression share for retail advertisers, study

13-09-2023 | 17:40:00
Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

Pepsi re-releases music video commercials in celebration of music legends

13-09-2023 | 17:38:14
Pepsi, a pioneer of the concept of music video commercials, continues its celebration of its 125th birthday and star-studded history by reviving some of the brand's most famed music video-styled spots.

Outdoor Network completes rollout of backup power for its Always on OOH advertising solution

07-09-2023 | 17:12:36
This national initiative is the culmination of Outdoor Network's full-scale alternative power programme, ensuring uninterrupted visibility and impactful advertising campaigns even during power outages.

Global TikTok advertising revenue projected to hit $53.9 billion by 2027, report

07-09-2023 | 17:08:47
The global TikTok advertising revenue is set to reach $ 53.95 billion by 2027. This comes shortly after TikTok announced its global advertising revenue of nearly $12 billion in 2022. This is according to Tradingplatforms.com

MultiChoice shares insights to content success

07-09-2023 | 17:05:40
The panel discussion, Unlocking Opportunities: MultiChoice and the African Film & TV Industry, took place at MIP Africa, an annual opportunity for African content creators, producers, and sellers.

Pan-African creative agency X3M Ideas launches pitchathon for MSMEs in Zambia

07-09-2023 | 17:01:16
In a bid to bolster the entrepreneurial spirit, the Zambian operations of Pan-African creative agency, X3M Ideas is launching a national competition to showcase, promote, and offer funding to start-ups and MSMEs.

Rushlake Media announces the launch of African FAST channel on Mansa

07-09-2023 | 16:57:42
TidPix is a 24/7 streaming brand for authentically African content from the continent’s most exciting filmmakers.

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