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[Column] Dumisani Moyo: Three rules for marketing in the post-pandemic era
The COVID pandemic has changed the way businesses sell and market their products and services to customers, and there is likely no return to the old normal.
South African Advertising Regulatory Board introduces new standards for crypto ads
South Africa’s Advertising Regulatory Board (ARB) has introduced a new clause to the country’s Code of Advertising Practice detailing how crypto products should be dealt with.
Cybersecurity firm Trellix appoints Ash Parikh as Chief Marketing Officer
In his role as CMO, Parikh will lead global marketing teams to drive brand awareness, demand generation, and go-to-market strategies of the XDR market leader.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
ChatGPT is causing a stir worldwide as a disruptive AI technology of our generation, attracting major investment from tech giants, rewriting the internet as we know it.
Contextual marketing startup Digiphy connects brands directly to customers one scan at a time
Digiphy, a contextual marketing startup is disrupting the status quo by empowering brands to connect directly with customers from every product and physical touchpoint.
Innovative media platform Spotcovery launches optimization tool on site
Spotcovery, the innovative media platform that connects descendants of the African continent while promoting culture, creativity, entrepreneurship and economic growth, has launched the Slickstream optimization tool on its website.
Boomplay announces new ad options across African markets
Africa-facing music streaming and download platform, Boomplay has announced the roll-out of its partnership product offerings, allowing artists, brands and potential advertisers to optimize towards more precise exposure and visibility.
[Column] Warren Brett: Activations in Africa: Connecting brands to consumers
The digital era is on us with the pandemic sealing the deal as tech and ecommerce stepped up and on parade.