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Criteo, the commerce media company has announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising's extensive demand to Criteo's global network of 225 retailers.

The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rate (CAGR).

Airtel Africa has announced the launch of ‘’Airtel Ads’’, marking its official entry into the advertising industry. Airtel Ads will allow advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time.

 Nielsen, a global player in audience measurement, data and analytics, has announced the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.

In-game advertising market share growth is anticipated to benefit from rising interest in social and mobile gaming. Commercials, cutscenes, billboards, and backdrop graphics may all be used in desktop and mobile games to incorporate advertising.

Illuminate, the latest addition to the Taptap suite, harnesses the power of advanced geospatial advertising technology and sophisticated artificial intelligence to navigate the intricacies of load-shedding.

According to Kantar Media Reactions 2023, most consumers consider ads on Amazon to be relevant and useful, with few negative qualities.

The global TikTok advertising revenue is set to reach $ 53.95 billion by 2027. This comes shortly after TikTok announced its global advertising revenue of nearly $12 billion in 2022. This is according to Tradingplatforms.com

Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match

Global business leaders remain unclear about the real, transformative power of AI and how to leverage it.

SeenThis, the adaptive streaming technology specialist, has announced a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions.

Since developing a model that utilised hashes to identify users rather than relying on third-party cookies back in early 2020, Invibes has gone from strength-to-strength bringing unique, proactive offerings to the market that accelerate business outcomes and brand uplift for our 800+ clients.

Mobile Advertisement & Marketing Analytics, one of the segments analyzed in the report, is projected to record 20.6% CAGR and reach US$18 Billion by the end of the analysis period.

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.

The guide identifies 10 areas across planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.

Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

South African companies allocated a large majority of their marketing budgets at 81% to digital advertising. This is according to the Broad Media 2023 Marketing Budget and ROI report released in June.

The rise of technology in OOH has impacted buying and selling, creative delivery, audience measurement, attribution, reporting, to name a few.

Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.

The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.