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Chelsea FC set Uncommon the brief to define a new brand narrative that captures the club’s iconic past, and brings Chelsea together under a shared ambition for the future.

Upending the myth of ‘go woke, go broke’, the study identifies that inclusive marketing is a significant opportunity to drive brand growth.

The iconic French brand continues to outshine its competitors, boasting a brand value approximately 80% higher than its closest rival.

Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report.

Coca Cola and Marvel are extending their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial.

Working as a private sector collaborative, the Consortium is evaluating how AI is changing the jobs and skills workers need to be successful.

Shot in Vereda del Cortijo, Madrid, a secluded, luxury estate with stunning views of the Sierra de Guadarrama Mountain range, this continental location perfectly suits the 1950s diva mood of the black and white images.

The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.

A Galaxy brand ambassador since the Unpacked event in July 2023, Son has partnered with Samsung on the new SmartThings campaign.

As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

Nestlé's brand value has steadily increased this year due to strong sales growth across its extensive and varied brand portfolio.

Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.

Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

The most valuable South African brands in 2023 have a total combined value of $31.6bn, according to the Kantar BrandZ Top 30 Most Valuable South African Brands 2023 report published.

In-house digital agency Oliver South Africa is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director.

Since the launch of the 'Plan and Track' solution, KLA has been leveraging the data-led offering from YouGov, an international research data and analytics group, to support its client base.

Tomy’s Autumn/Winter campaigns, conceptualised and executed by the digital team at branding and communication agency ITI, the International Trend Institute, showcase Tomy Takkies’ latest seasonal collection of fashion sneakers across Tomy’s digital platforms.

FedEx has launched a new tool, FedEx Sustainability Insights (FSI), giving customers in select African markets access to emissions information on their shipments within the FedEx network.

Springer will be responsible for the strategic positioning of the Standard Bank brand and the execution of the brand and marketing operating model.

Despite the inflationary pressures being faced by consumers, beer brands continue to see brand value growth. Further, Heineken also ranked second in terms of brand strength.

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.