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Marking a historic moment in its 96-year relationship with the Olympic movement, The Coca‑Cola Company has teamed up with the International Olympic Committee (IOC) on a new music collaboration to Celebrate Everyday Greatness as the world begins to prepare for the start of the Olympic and Paralympic Games Paris 2024.

Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives.

A powerful brand film draws inspiration from iconic moments of coming together between competitors at past Olympic and Paralympic Games.

Created in collaboration with the film, the collectibles include Deadpool’s signature mask, suit, and most importantly, katanas, made specifically for Heinz Ketchup bottles.

In celebration of Africa Day on May 25, Instagram has launched its international and pan-African campaign ‘Made By Africa, Loved by the World’.

The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.

The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

Coca Cola and Marvel are extending their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial.

Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.

In its 2024 The Real State of Beauty: a global report, Dove finds over 1 in 3 women in the US would give up a year of their life to achieve an ideal look or body.

Africa stands at a digital crossroads, with the rapid proliferation of social media platforms juxtaposed against rising concerns for the safety of its youngest citizens.

The “Best Coke Ever?” debate is firing back up in 2024, and this time Coca Cola Zero Sugar is doing the talking in a digital-driven expression of the global campaign and consumer call to action.

Through this unique athlete insight, spearheaded by the brand’s positive rallying cry – You Got This – the goal is to help everyday athletes disarm pressure and achieve their possibilities in sport.

Heineken has launched “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive.

 To meet the challenges of reducing waste, proactive measures have been adopted, such as banning single-use items, using reusable materials where possible and harnessing the circular economy for decorative elements and design.

Shot in Vereda del Cortijo, Madrid, a secluded, luxury estate with stunning views of the Sierra de Guadarrama Mountain range, this continental location perfectly suits the 1950s diva mood of the black and white images.

Marketing measurement, attribution, and data analytics firm AppsFlyer has announced the launch of a new AI product to provide marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact.

After a rigorous selection process for a partner in Performance marketing, Proximus has chosen to collaborate with two distinguished agencies, WPP and Springbok, to further strengthen its performance marketing initiatives.

The 45th annual Loerie Awards, The Loeries, wrapped up Creative Week with a flourish, as it awarded the best of the best in Africa and the Middle East region.

Ethiopian Airlines Group, Africa's airline renowned for its global connectivity has announced its partnership with CJ Affiliate Marketing Company, a performance-based marketing channel.

Pepsi, a pioneer of the concept of music video commercials, continues its celebration of its 125th birthday and star-studded history by reviving some of the brand's most famed music video-styled spots.