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CIM Partners with Tanzania Marketing Science Association
The Chartered Institute of Marketing (CIM) and the Tanzania Marketing Science Association (TMSA) have entered into a strategic partnership to advance the marketing profession in both Tanzania and the UK.
Old Mutual appoints Promise as its TTL lead agency
Old Mutual has appointed Promise as its TTL Lead Agency (brand and retail audiences). Promise is an independently owned and managed full-service agency, with offices in Johannesburg and Cape Town
[Column] Nakhulo Khaimia: How partnership economies will re-define brand engagement in 2025
As we step into 2025, the future of brand engagement is being redefined by the rise of partnership economies a revolutionary shift from competition to collaboration.
The African Marketing Confederation and The Chartered Institute of Marketing announce new partnership
The newly established partnership between CIM and AMC aims to foster the advancement and mobility of the marketing profession. This collaboration will offer professional marketers and practitioners access to valuable development opportunities.
Audi South Africa announces Ricci Birchfield as new Head of Marketing and PR
With his record in leading digital initiatives and driving organisational growth, Ricci is well-positioned to take Audi South Africa into its next chapter of progress.
VML South Africa develops Asili AI to combat bias in AI-generated African imagery
The tool addresses biases in existing AI generators that struggle with authentic representation of South African and African individuals.
African and European Marketing Confederations join forces to advance global marketing landscape
As the marketing, sales and service industries undergo a rapid transformation - due to data-driven strategies, time customer interactions, and AI-powered technologies - expertise has become a critical differentiator for organisations globally.
[Interview] Judith Middleton, CEO, DUO Marketing+Communications, South Africa
DUO Marketing+Communications is a South Africa-based public relations and digital marketing agency that has been supporting the technology industry across Sub-Saharan Africa.
[Kenya] Calla PR launches digital marketplace to boost business visibility and grow customer base
Calla PR, a leading strategic communications agency, has launched Calla Precision, a digital marketplace designed to connect businesses to their markets in Africa.
[Interview] Keenan Mulvaney, Group Creative Director, Ogilvy Africa
Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.
The Partnership Africa’s entry into East Africa disrupts marketing communication industry
According to all three founders, the success of the firm is attributed to the focussed approach by this talented team to deliver integrated solutions solving real problems faced by brands and businesses with a brave attitude that inspires audacity in work and clients.
[Whitepaper] VML: Controlling Content Chaos
VML and Contentful conducted research among 1000 players in the USA, UK, Germany and the Netherlands on content management on a global scale.
Publicis Groupe to acquire marketing company Influential
Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns.
[Column] Mo Walhof: Perception of AI in Marketing by a future marketer – A hammock
I am still at the beginning of my marketing career, to be honest, I am still studying.
Africa Business Communities launches operations in the Middle East
Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.
African service provider Hayo chooses Ilex Content Strategies for global marketing
Ilex Content Strategies, a global B2B marketing and communications agency, has been selected by Hayo, an innovator in digital solutions in Africa, as its agency of record.
MTN selects M and C Saatchi Abel as its global marketing partner
M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations.
Ogilvy launches global health influence offering
By embracing influence, brands can establish exceptional relationships with patients and healthcare communities
Marketers plan to allocate two thirds of their media spending on digital channels, report
Nielsen, a global player in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.
Toyota launches Paris 2024 Olympics marketing campaign
The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.
Baobab Network acquires Reflector Marketing to further strengthen support for African startups
Founded in 2022, Reflector Marketing has established itself as a specialist agency offering strategic marketing, branding, and digital services tailored to startups' needs.