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The Ogilvy Africa Network has launched HerFolio during Nairobi Design Week, introducing a platform designed to elevate and connect female creatives across Africa to address the significant gender opportunity gap in the creative industry.

According to recent data, 46.43% of PR firms have already integrated AI tools into their daily workflows. However, AI adoption across the industry still remains in its early stages.

Glass House PR has launched The Glass House PR Report on the state of public relations in Africa. The report draws insights from over 28 PR agencies across 15 countries, spanning North, South, East, and West Africa

With his record in leading digital initiatives and driving organisational growth, Ricci is well-positioned to take Audi South Africa into its next chapter of progress.

The move marks a significant milestone in the company’s journey, strengthening its local presence and networks in two of Africa’s major economic markets and established tech ecosystems.

This launch follows extensive research into the strengths and challenges of PR internships, providing a strategic framework to benefit both interns and the organisations they work for.

DUO Marketing+Communications is a South Africa-based public relations and digital marketing agency that has been supporting the technology industry across Sub-Saharan Africa.

Calla PR, a leading strategic communications agency, has launched Calla Precision, a digital marketplace designed to connect businesses to their markets in Africa. 

Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition.

Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.

According to all three founders, the success of the firm is attributed to the focussed approach by this talented team to deliver integrated solutions solving real problems faced by brands and businesses with a brave attitude that inspires audacity in work and clients.

One of Kenya’s leading strategic communications firms Engage BCW has announced that it changing its name and will now just be known as ENGAGE.

Anthony Hutia is the Head of the Mobile Experience Division at Samsung Electronics East Africa. overseeing the strategy and execution of Samsung’s mobile division. 

As Director of Content and Media Relations, she will be pivotal in strengthening strategic services across the African region. 

Ilex Content Strategies, a global B2B marketing and communications agency, has been selected by Hayo, an innovator in digital solutions in Africa, as its agency of record.

Given the serious impact of this work and the critical role it serves in driving governance standards and behaviours for the whole sector, Katy Katopodis has been appointed as an independent member of the E&P Board.

In a strategic move to strengthen its presence in Europe's Nordic Region, the Public Relations Global Network (PRGN) has announced the addition of Aspekta AB, a public affairs and PR powerhouse based in Sweden.

ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024.

PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker.

The MENA Fintech Association (MFTA) has announced the establishment of its Fintech Marketing Working Group “Bridge”. 

Advertising and public relations company Dentsu has announced the appointment of André Andrade as CEO for EMEA overseeing the integrated growth strategy and business execution for the company within the Europe, Middle East & Africa (EMEA) region.