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Today, there are many more remote and hybrid collaboration options for teams than at the beginning of the decade.

The club’s exceptional brand strength derives from its perfect scores across several metrics in Brand Finance’s research.

The 2024 survey was completed by 109 members, covering 85 unique territories.

Global live streaming market is expected to reach $756.5 billion by 2031, at a compound annual growth rate of 20.9% from 2024 to 2031.

The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rate (CAGR).

Upending the myth of ‘go woke, go broke’, the study identifies that inclusive marketing is a significant opportunity to drive brand growth.

The iconic French brand continues to outshine its competitors, boasting a brand value approximately 80% higher than its closest rival.

Nielsen, a global player in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.

A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.

Kantar, the global marketing data and analytics company, together with the Climate Governance Initiative (the Initiative), a global network of non-executive directors in over 70 countries, have delivered a unique view into the state of climate action in boardrooms.

The seamless integration of advanced technologies makes stock images more accessible, versatile, and appealing, meeting the evolving needs of digital content creators and businesses in an increasingly tech-driven landscape.

The report reveals that mobile made a comeback after a one-year market slowdown.

Over the past years, the creator economy has skyrocketed, enabling bloggers, social media influencers, podcasters, TikTokers, and YouTubers to earn from publishing their content.

This report provides a comprehensive analysis of the Digital Out-of-Home (DOOH) market, beginning with an introduction to DOOH.

ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024.

Marketing and advertising are key components of a business's growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.

Metaverse provides users with immersive virtual experiences in which they are able to interact with other people and objects in real-time.

PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker.

And while consumers are returning to brick-and-mortar shops, e-Commerce is still forecast to constitute 41% of global retail sales by 2027

Generative artificial intelligence (AI) has dominated much of the public conversation about technology following the release of tools like ChatGPT and Jasper Chat.

The global app industry has grown tremendously over the years as people spend more on mobile apps than ever.