Ogilvy Africa Introduces an end-to-end Influencer Marketing Solution

Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing.

By leveraging cutting-edge technologies and innovations from around the world and Africa, InfluenceO enables brands and influencers to establish genuine partnerships and drive highly impactful marketing campaigns like never before.

“In today’s rapidly evolving landscape, influencer marketing has emerged as a powerful tool for brands to connect with their target audiences. It goes beyond mere reach, allowing them to establish and maintain deep connections with their audience.

“However, the methods of thinking, planning, and executing influencer marketing have fallen behind the pace of its evolution.

“With the launch of InfluenceO, we now possess the power to transform our approach and fully harness the potential of influencer marketing as a formidable channel,” commented Patou Nuytemans, CEO EMEA at Ogilvy.

InfluenceO revolutionizes the brand-influencer collaboration process while expanding marketers’ perspectives on and strategies for influencer engagement.

By integrating the best global and local tools, Ogilvy equips brands with a more robust strategy, enhanced methods for influencer identification, industry-leading legal and financial processes, more impactful creative capabilities, seamless integration with media buying models, and advanced measurement techniques for assessing campaign effectiveness.

Key features of InfluenceO include AI-powered influencer identification, streamlined onboarding, contracting, and payment processes and  integration with Ogilvy’s proprietary media technology Feed.

In addition to these innovative features, InfluenceO provides clients with comprehensive analytics and performance metrics.

hese insights go beyond traditional metrics like clicks and engagement rates, delving into conversion rates and long-term changes in brand sentiment, delivering valuable data on campaign effectiveness.

To facilitate transparent and efficient collaboration between brands and influencers, InfluenceO offers a centralized dashboard where both parties can manage campaigns, review content drafts, negotiate terms, and track deliverables.

This streamlined approach eliminates communication barriers, enhances efficiency, and ensures mutual satisfaction.

Moreover, Ogilvy’s says InfluenceO goes beyond technology by reinforcing its commitment to support creators across sub-Saharan Africa. It aims to assist them in developing their skills, enhancing their profiles, and advancing their careers.

Commenting on the launch, Vikas Mehta, CEO Ogilvy Africa, said “Today marks an important milestone as we introduce InfluenceO to Africa.

“It’s an award-winning global asset, cutomised meticulously to the need and nuance of sub-Saharan African countries. It brings world-class functionalities and rich databases to hitherto underserved markets. With InfluenceO, we hope to unleash the vast potential of this continent’s content and influence landscape.”

InfluenceO is now open for brand and influencer registrations.