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MultiChoice appoints VMLY&R South Africa as digital agency of choice
VMLY&R South Africa has been appointed as the digital agency for MultiChoice.
Having grown out of South Africa’s first full-service digital agency, VMLY&R South Africa’s digital track record is unmatched in the country. This partnership allows the agency to tap into its source code and use expertise honed over decades at the forefront of digital innovation.
In making the appointment, MultiChoice noted VMLY&R’s extensive digital experience, as well as their ability to deliver strategy-led creative solutions underpinned by solid data and analytics.
Insaaf Khan, Chief Growth Officer, MultiChoice: “We leaned into our VML heritage and digital DNA. It is a privilege and energising opportunity to deliver creative effectiveness, powered by data and tech solutions.”
Jarred Cinman, Co-CEO, VMLY&R South Africa: "We love innovating in the digital space. So, working with a client like MultiChoice that embraces technology and is eager to experiment in this space feels like an excellent match for us. I'm looking forward to seeing the work that comes out of this partnership."
Another key factor was VMLY&R’s African footprint – this has been bolstered by a recent strategic partnership with Kenyan agency SCANAD. Also under the WPP umbrella, SCANAD works with some of the biggest brands on the continent and shares VMLY&R’s commitment to making work that lives in people’s lives.
Insaaf: “Working with an incredible team of marketers and, together with our regional partner SCANAD, we will create local and impactful solutions that will grow the business to new heights across the continent.”
Daniel Courtenay, Executive Head: Group Digital Marketing & Innovation, MultiChoice Group: “Digital creative is a critical piece of our MultiMoment maturity as a Marketing Organisation. We’re excited to partner with VMLY&R, who we believe is perfectly geared up to help us succeed as we focus on our digital creative evolution.”
