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Space42 launches ad-funded Wi-Fi in South Africa
Space42 has introduced an advertising-funded public Wi-Fi service in South Africa, using its YahClick satellite broadband network to provide free internet access while creating revenue opportunities for businesses and advertisers.
The UAE-based SpaceTech company said the service allows users to access 20 minutes of free internet after watching a 30-second video advertisement. Users can repeat the process to extend their connectivity, while participating businesses earn revenue from their Wi-Fi infrastructure.
Space42 introduces advertising-funded satellite Wi-Fi
The solution is designed to expand internet access through a commercially sustainable model that encourages businesses to provide public Wi-Fi at their premises. By having advertisers fund connectivity, Space42 aims to reduce the financial barriers associated with offering free internet services, particularly in areas with limited public access.
Elmuiz Saad, Senior Vice President of Commercial at Space42: "Space42’s latest Wi-Fi solution aims to support South Africa’s digital inclusion priorities. Anchored in our strategy to become a global leader in Non-Terrestrial Networks, we are growing our market presence in South Africa, established through YahClick and more recently Thuraya-4. Working alongside local operators and partners provides us with the insight into where connectivity is required and the presence to deliver it on the ground."
Wi-Fi network creates opportunities for businesses and advertisers
Participating network partners can generate revenue from their Wi-Fi infrastructure and access reporting tools to monitor network performance. Advertisers, meanwhile, gain access to audiences using the service, alongside data to measure engagement.
The company plans to support both existing and prospective partners with antennas and routers connected to the YahClick network. Businesses with compatible equipment can also integrate advertising and analytics capabilities without replacing their existing infrastructure.
The commercial opportunity comes as South Africa's internet advertising revenue is projected to reach $3.1 billion (R55.7 billion) by 2030.
Space42 expands satellite connectivity across Africa
The launch builds on Space42's broader activities in Africa, which include satellite communications, broadband services and geospatial intelligence.
In South Africa, Space42 subsidiary Thuraya announced the commercial rollout of Thuraya-4 satellite services in November 2025. The services support industries including energy, mining and maritime operations.
Company strengthens connectivity and geospatial initiatives
Beyond South Africa, Space42 has connected more than 1,000 schools and 500 clinics in Zimbabwe, with plans to connect a further 2,500 schools. In Rwanda, its subsidiary Mira Aerospace conducted what the company describes as the world's first 5G video call from a fixed-wing High-Altitude Platform Station (HAPS).
Space42 is also working with Microsoft and Esri through the Map Africa Initiative to develop a digital base map covering all 54 African countries. The project combines satellite imagery and artificial intelligence analytics to support urban planning, climate resilience and sustainable development.
Through its advertising-funded Wi-Fi service and wider satellite connectivity projects, Space42 is expanding its presence in African markets while exploring commercial models that support broader access to digital infrastructure.
