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Dentsu partners Blitz expanding Southern Africa presence
Dentsu Africa and Blitz Interactive Agency have signed an affiliate partnership agreement, establishing an official Dentsu affiliate presence in Malawi and expanding its reach in Southern Africa. The agreement aims to enhance the network's ability to support clients across Southern Africa with integrated media, creative, data, and marketing solutions.
According to the two agencies, the agreement builds on a relationship that has been years in the making. Since 2020, Dentsu Zambia has supported cross-border clients operating in Malawi, recognising the market's strategic importance.
Partnership Builds on Existing Relationship
Over the past two years, dentsu Zambia and Blitz have worked together seeking to establish a long-term partnership. Their collaboration brings together Dentsu’s regional network and Blitz’s local market expertise to support clients operating in Malawi and across Southern Africa.
Chishimba Musonda, Managing Director of Dentsu Zambia: "We've been supporting clients with interests in Malawi since 2020, and we always knew we wanted to strengthen our presence in the market. But we weren't looking for a partnership simply for the sake of expansion. We were looking for the right people, the right culture, and the right entrepreneurial mindset. Over the last two years, we've built a genuine relationship with George and the Blitz team. We saw the passion, ambition, and determination that have shaped their success. The decision to formalise this partnership was built on trust, patience, and a shared belief that together we can create something even stronger for our clients, our people, and the wider region."
Blitz Partnership Focuses on Sustainable Growth
George Damson, Managing Director of Blitz Interactive Agency: "What makes this partnership special is that it was not built overnight. It grew through shared values, mutual respect, and a common vision for growth. This is not about chasing quick wins. It's about creating a healthy, sustainable, and profitable business together, opening new opportunities for our people and delivering even greater value for our clients."
The partnership reflects dentsu Africa's strategy of combining regional scale with strong local expertise to create new growth opportunities while delivering connected strategies rooted in local relevance and regional reach.
Beyond expansion into a new market, the collaboration represents a shared commitment to building a lasting business, investing in local talent, and creating meaningful impact across Southern Africa.
