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PR agency Wimbart announces strategic appointments in Kenya and Nigeria
The move marks a significant milestone in the company’s journey, strengthening its local presence and networks in two of Africa’s major economic markets and established tech ecosystems.
PRCA Africa launches Internship Charter to drive best practices in Africa’s PR Industry
This launch follows extensive research into the strengths and challenges of PR internships, providing a strategic framework to benefit both interns and the organisations they work for.
[Interview] Judith Middleton, CEO, DUO Marketing+Communications, South Africa
DUO Marketing+Communications is a South Africa-based public relations and digital marketing agency that has been supporting the technology industry across Sub-Saharan Africa.
[Kenya] Calla PR launches digital marketplace to boost business visibility and grow customer base
Calla PR, a leading strategic communications agency, has launched Calla Precision, a digital marketplace designed to connect businesses to their markets in Africa.
[ Column] Judith Middleton: Selecting a PR partner for your tech company: A strategic guide
Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition.
[Interview] Keenan Mulvaney, Group Creative Director, Ogilvy Africa
Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.
The Partnership Africa’s entry into East Africa disrupts marketing communication industry
According to all three founders, the success of the firm is attributed to the focussed approach by this talented team to deliver integrated solutions solving real problems faced by brands and businesses with a brave attitude that inspires audacity in work and clients.
[Kenya] PR firm Engage BCW to now operate as ENGAGE
One of Kenya’s leading strategic communications firms Engage BCW has announced that it changing its name and will now just be known as ENGAGE.
[Interview] Anthony Hutia, Head of Mobile Experience Division, Samsung East Africa
Anthony Hutia is the Head of the Mobile Experience Division at Samsung Electronics East Africa. overseeing the strategy and execution of Samsung’s mobile division.
Corporate communications agency LCH Consultancy appoints Evelyne Wangui as Director of media relations
As Director of Content and Media Relations, she will be pivotal in strengthening strategic services across the African region.
African service provider Hayo chooses Ilex Content Strategies for global marketing
Ilex Content Strategies, a global B2B marketing and communications agency, has been selected by Hayo, an innovator in digital solutions in Africa, as its agency of record.
PRCA Africa appoints Ethics and Practices Board
Given the serious impact of this work and the critical role it serves in driving governance standards and behaviours for the whole sector, Katy Katopodis has been appointed as an independent member of the E&P Board.
PR Global Network expands to Sweden, boosts African brand presence in Nordics
In a strategic move to strengthen its presence in Europe's Nordic Region, the Public Relations Global Network (PRGN) has announced the addition of Aspekta AB, a public affairs and PR powerhouse based in Sweden.
ESG and AI top priorities in ICCO World PR report
ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024.
PR professionals AI usage rockets throughout 2023, report
PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker.
MENA Fintech Association establishes its Fintech Marketing Working Group
The MENA Fintech Association (MFTA) has announced the establishment of its Fintech Marketing Working Group “Bridge”.
Dentsu names André Andrade CEO EMEA
Advertising and public relations company Dentsu has announced the appointment of André Andrade as CEO for EMEA overseeing the integrated growth strategy and business execution for the company within the Europe, Middle East & Africa (EMEA) region.
Luna PR announces strategic partnership with Crypto Valley Association
Luna PR, a leading Web3 public relations agency and consultancy, announces a strategic partnership with the Crypto Valley Association (CVA), a Switzerland-based blockchain and crypto association.
[Interview] Yvonne Nelson, Actress and Entrepreneur, Ghana
Yvonne Nelson is a renowned Ghanaian actress and producer who has led a life filled with significant moments that illuminate her remarkable characteristics as a human being.
Ghanaian actress, Yvonne Nelson, joins top YouTube MCN, Age Africa
Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.
APO Group unveils curriculum to empower communications professionals in Africa
APO Group, the Pan-African communications consultancy and press release distribution service, has launched its unique Communications Curriculum designed to help hundreds of comms professionals across Africa develop their skills in all aspects of public relations, media relations, and content strategy.