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German power tools manufacturer, STIHL East Africa, has reported a significant increase in revenue in its first year of operation since upgrading its marketing office to a fully-fledged sales subsidiary.

After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with a captivating plot twist.

Yvonne Nelson is a renowned Ghanaian actress and producer who has led a life filled with significant moments that illuminate her remarkable characteristics as a human being.

South African agency Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.

Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.

APO Group, the Pan-African communications consultancy and press release distribution service, has launched its unique Communications Curriculum designed to help hundreds of comms professionals across Africa develop their skills in all aspects of public relations, media relations, and content strategy.

Havas Red is part of the Havas Global PR Network, the PR and communications arm of Havas, comprising 40-plus agencies and 1,300-plus employees worldwide. Havas, one of the world's largest global communications groups, is part of Vivendi.

Illuminate, the latest addition to the Taptap suite, harnesses the power of advanced geospatial advertising technology and sophisticated artificial intelligence to navigate the intricacies of load-shedding.

Safrea (Southern African Freelancers' Association) has presented its updated Advocacy Framework, a strategic blueprint aimed at enhancing the status of freelancers in the media and communication industry.

Who Cares? Who Does? identifies that the ‘Eco-actives’ segment, made up of the most eco-conscious consumers, has rebounded from its 2022 cost of living crisis-related decline.

Through this partnership, Entravision will represent Boomplay for all advertising sales and account management in Kenya.

UK-based Lynn Group and South Africa's Razor PR have formed a global strategic alliance, ImpactTLR, to provide enhanced communication solutions for the agencies' clients.

Ethiopian Airlines Group, Africa's airline renowned for its global connectivity has announced its partnership with CJ Affiliate Marketing Company, a performance-based marketing channel.

The artificial intelligence in retail market is expected to reach $57.8 billion by 2030, at a compound annual growth rate of 41 per cent from 2023 to 2030.

The two-year career development program aims to grow a pool of confident and capable mid-career African women to lead policy changes to improve African smallholders’ livelihoods, particularly women.

According to Kantar Media Reactions 2023, most consumers consider ads on Amazon to be relevant and useful, with few negative qualities.

The Public Relations and Communications Association (PRCA) has announced a new partnership with Melville Mental Solutions (MMS) aimed at advancing mental health services and awareness within the PR industry.

Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

Pepsi, a pioneer of the concept of music video commercials, continues its celebration of its 125th birthday and star-studded history by reviving some of the brand's most famed music video-styled spots.

This national initiative is the culmination of Outdoor Network's full-scale alternative power programme, ensuring uninterrupted visibility and impactful advertising campaigns even during power outages.

The global TikTok advertising revenue is set to reach $ 53.95 billion by 2027. This comes shortly after TikTok announced its global advertising revenue of nearly $12 billion in 2022. This is according to Tradingplatforms.com