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Nigerian premier marketing communications agency Ingenium Communications, has unveiled Xcellerate, a bespoke marketing suite designed for start-ups and businesses of diverse scales.

Through this campaign, almost 2,000 registrations were achieved across Africa, speaking to the impact of hand-picking the right influencers, as well as choosing an agency that understands how to tactically develop and execute influencer campaigns.

 The appointments are a part of a greater transformation of the company’s operating structure to best serve client’s evolving needs and drive exponential business growth.

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company has announced the launch of AWS Build, a new global programme designed to support entrepreneurs early in their cloud journey to build, refine, and launch their innovative applications.

As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.

The radio station market includes revenues earned by entities by offering services such as broadcasting aural programs by radio to the public.

Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

The most valuable South African brands in 2023 have a total combined value of $31.6bn, according to the Kantar BrandZ Top 30 Most Valuable South African Brands 2023 report published.

Despite recent headlines that “metaverse-hype” is dying down, new research released by Bain & Company shows the metaverse could reach up to $900 billion dollars by 2030

StoryStation.ai harnesses the award-winning content marketing agency's storytelling experience and tech expertise, empowering businesses with limited marketing budgets to generate their own high-quality content.

In-house digital agency Oliver South Africa is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director.

Digital advertising firm Aleph has announced the launch of a new global cross-border payments and credit underwriting unit, Aleph Payments.

The industry-leading collaboration between the two global organizations includes a KPMG multibillion dollar commitment in Microsoft cloud and AI services over the next 5 years that will help to unlock potential incremental growth opportunity for KPMG of over US$12 billion.

Samsung Electronics has announced that it plans to open Samsung Game Portal, an online store specializing in gaming, on Samsung.com in more than 30 countries around the world.

SeenThis, the adaptive streaming technology specialist, has announced a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions.

The World Out of Home Organization has boosted its representation within the global industry by signing up a further ten new members from across the world.

Since the launch of the 'Plan and Track' solution, KLA has been leveraging the data-led offering from YouGov, an international research data and analytics group, to support its client base.

Twitch is the latest social media app to introduce a TikTok-like Discovery Feed.

The 13th, Brand Africa 100: Africa’s Best Brands survey, recognises brands preferred by African consumers across the continent.

The company says the appointment reflects its dedication as an agency to serving its customers nationally, as well as the importance and potential of the region as a key focus for growth.

The free FIFA+ channel on Samsung TV Plus2 will feature FIFA+’s rich collection of Originals, the Archive and highlights from the Men’s and Women’s game.