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In this role, Terence will manage Audi South Africa’s PR, social media and customer relationship portfolios. 

Over the past decade, sustainability-themed advertising was mainly confined to isolated sectors such as energy and transportation. However, the landscape has evolved dramatically, with a widespread commitment to incorporating sustainability into advertising communications across industries.

Amazon has announced the expansion of its Amazon-built TV family.

Always, a brand of Procter & Gamble, has launched a campaign, 'Always: Ending Period Poverty (EPP)', in support of Menstrual Hygiene Day's 2023.

Connected TV (CTV), geotargeting, hyper-personalization, augmented reality & virtual reality, integrated customer journeys, and vernacularization are prominent trends in the ad tech market

Meta is expanding its AR ads offering and introducing new Augmented Reality (AR) ad types across Instagram Reels and Facebook Stories as it looks to provide brands with more ways to engage users with immersive ad formats.

Kaspersky experts have discovered several deceptive tactics being used by scammers to exploit Meta’s Threads app user base.

Amazon has overtaken Apple to become the world’s most valuable tech brand, with a brand value of USD299.3 billion. Amazon’s brand value has increased 36%.

Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.

The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.

Rawoot’s successful nine-year tenure at Dentsu began in June 2014, when she joined as the group finance manager.

The recent launch of micro blogging site Threads by Meta has created global buzz on what this latest development means for content creators and social media enthusiasts.

AIfluence, the Kenyan AI-driven Influencer Marketing Platform has been named the winner of the Kenya edition of the 2023 Visa Everywhere Initiative (VEI).

This is the rise of virtual influencers – people or anthropomorphised animals or objects that do all the things humans do online, only better, faster, and at a substantially lower cost.

Under this new partnership,  Boomplay will now host a playlist of TikTok trending sounds, while TikTok will have Boomplay’s top songs as part of its discovery and sound pages.

The two-day event will showcase the works of creators across Sony who are pursuing their creative vision through the use of groundbreaking technology.

PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker.

The collaboration supports Vermantia’s custom-built, end-to-end streaming solutions for live racing, sports events, virtual sports, and number games.

The Effie Jury has the crucial responsibility of upholding the integrity of the industry’s ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards.

Podcast incubation studio SemaBOX is launching a podcast distribution platform to help podcasters on its network to reach more audiences.

Kantar, the world's data-driven analytics and brand consulting company, has announced the appointment of Bérengère Chaintreau Fuchs to the newly-created role of Global Panel Director within its Profiles division.