Tagresults

The feature now seems to be rolling out to users locally according to a notification sent to the app.

A new global study by the IBM Institute for Business Value found that over half (54%) of African CEOs surveyed identify customer experience as their highest business priority.

60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.

Meta is rolling out a new feature on WhatsApp called Channels. Channels, the Meta says is a “one-way broadcast tool for admins to send text, photos, videos, stickers and polls,”

Opera – the company behind the popular data-saving Opera Mini browser, which has 100 million users across Africa – is back with a new edition of its renowned “Shake and Win” campaign.

Nielsen, a global player in audience measurement, data and analytics, has announced the introduction of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize the way the company distributes its wealth of audience data.

Musk shared that he will soon get rid of the name and the famous bird logo. Moving forward, he says the company will simply be known as ‘’X’’.

WAZO will offer a brand-new revenue stream for podcasters, while also providing advertisers with an aggregated audience of over 39 million listeners across the SemaBOX creator network.

In this role, Terence will manage Audi South Africa’s PR, social media and customer relationship portfolios. 

Over the past decade, sustainability-themed advertising was mainly confined to isolated sectors such as energy and transportation. However, the landscape has evolved dramatically, with a widespread commitment to incorporating sustainability into advertising communications across industries.

Amazon has announced the expansion of its Amazon-built TV family.

Always, a brand of Procter & Gamble, has launched a campaign, 'Always: Ending Period Poverty (EPP)', in support of Menstrual Hygiene Day's 2023.

Connected TV (CTV), geotargeting, hyper-personalization, augmented reality & virtual reality, integrated customer journeys, and vernacularization are prominent trends in the ad tech market

Meta is expanding its AR ads offering and introducing new Augmented Reality (AR) ad types across Instagram Reels and Facebook Stories as it looks to provide brands with more ways to engage users with immersive ad formats.

Kaspersky experts have discovered several deceptive tactics being used by scammers to exploit Meta’s Threads app user base.

Amazon has overtaken Apple to become the world’s most valuable tech brand, with a brand value of USD299.3 billion. Amazon’s brand value has increased 36%.

Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.

The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.

Rawoot’s successful nine-year tenure at Dentsu began in June 2014, when she joined as the group finance manager.

The recent launch of micro blogging site Threads by Meta has created global buzz on what this latest development means for content creators and social media enthusiasts.

AIfluence, the Kenyan AI-driven Influencer Marketing Platform has been named the winner of the Kenya edition of the 2023 Visa Everywhere Initiative (VEI).