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Together, they have announced the launch of the new DigiMax digital screen network across the Shell & Vivo Network that is set to transform the advertising landscape in South Africa and beyond.

The guide identifies 10 areas across planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.

Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

South African companies allocated a large majority of their marketing budgets at 81% to digital advertising. This is according to the Broad Media 2023 Marketing Budget and ROI report released in June.

The campaign features a French soccer coach named José Mercibeaucoup, who takes the South African football league by storm with his unorthodox formations.

MAGNA’s analysis of the financial reports of the world’s largest media owners confirm that the level of concentration in the supply side remains high, but the market is more competitive than one or two years ago, thanks to the emergence of challengers in various segments and regions.

TikTok appears to be looking to take on Amazon, Shein and others by opening a retail store in the U.S. version of its app, potentially as soon as next month, and will use the store to feature its own line of products like toys and kitchen gadgets.

The rise of technology in OOH has impacted buying and selling, creative delivery, audience measurement, attribution, reporting, to name a few.

Global Citizen, the world’s international advocacy organization on a mission to end extreme poverty now, has announced their newest lineup of ambassadors.

Meta has revealed that WhatsApp Business, its messaging app designed specifically for small businesses now has more than 200 million monthly active users. 

The Public Relations Global Network (PRGN) has added two new agencies in the emerging markets of Africa and India as full members, enhancing its ability to seamlessly serve clients throughout the world.

Apple has retained its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023.

Leading up to Savings Month, Nedbank in partnership with agency Joe Public has launched their latest campaign showcasing the harsh reality of not saving enough for retirement.

Ogilvy South Africa has been addressing this, while paving the way for transformative change through its ground-breaking Ogilvy Graduate Programme.

The Sustainable Fashion Communication Playbook highlights the importance of shifting fashion communication to enable a sustainable and circular fashion sector, drawing attention to the role of marketers, brand managers, imagemakers, storytellers, media, influencers and beyond.

This strategic collaboration aims to leverage Admazing's capabilities to reach high-quality audiences with compelling creatives, ultimately driving impactful results for brands.

Amazon has once again been named the world’s most valuable retail brand, with a brand value of $299.3 billion, according to brand valuation consultancy, Brand Finance.

Content creators in Kenya will now be required to pay a 5% per cent withholding tax after President William Ruto signed the controversial Finance Bill into law. 

Kenya dominates the platform, with a staggering 54% of users engaging in TikTok for various purposes, while 29% specifically rely on it for news consumption. 

The team, comprising of young creatives Bernice Puleng Mosala and Raphael Janan Kuppasamy has been awarded for a film they did on mental health

Marketing Report is live in Cannes, speaking to key players in the market every day. Today we welcome in our studio Rizz Wangalachi, Creative Director at Ogilvy Africa.