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[Marketing Report Cannes] Interview with Elouise Kelly
Marketing Report is live in Cannes, speaking to key players in the market every day. Today we welcome in our studio Elouise Kelly, CEO of SECTION27.
Kenyan agency Scanad wins two awards at Cannes
Kenyan-based agency Scanad has received the Glass Lion for Change award and Bronze Lion at the Cannes Festival for its captivating campaign “Stain, Not Shame,” that was executed for Zeva Fashion.
[Marketing Report Cannes] Interview with Pepe Marais (Joe Public)
Today we welcome in our studio Pepe Marais , founder and owner of Joe Public United, the largest independent advertising agency in Africa.
Nigeria wins Health & Wellness Lion at the Cannes Festival
This year, entrants from Armenia and Nigeria made history by being the first to take home a Lion for their country; Bronze Lions in Radio & Audio and Health & Wellness Lions respectively.
Smirnoff launches global brand campaign championing the power of the collective
Smirnoff, the global vodka brand, is announcing the global launch of its vibrant new campaign, 'WE DO WE', boldly championing the power of the collective and celebrating the magic of 'we' that's created when different people, ingredients, and flavors come together.
Havas Media Network scales data and technology offering with global launch of CSA brand
The CSA brand will launch in France, Italy, Spain, UK, USA, and LATAM, with numerous additional global markets launching in the coming months.
Publicis Groupe unveils campaign to profile the journey of its AI tool at Cannes Lions
Six years ago, at Cannes 2017, Publicis Groupe launched Marcel - an AI tool designed to be at the service of its talent.
Marketers struggle to tie creativity to commercial returns, LIONS, WARC report
LIONS, WARC and The Effectiveness Partnership have launched the results of a new global survey into Marketing Challenges – examining what the global marketing industry thinks about the challenges it faces, and what needs to be done about them.
Cannes Lions releases 2023 entry numbers
The Cannes Lions International Festival of Creativity has announced that a total of 26,992 entries, an increase of 6% from 2022, have been received into the 2023 Awards.
YouTube celebrates the 2023 grantees of it’s Black Voices Fund initiative
YouTube has reaffirmed its commitment to amplify Black voices in Africa with a two-day event in Nairobi, Kenya to celebrate the 2023 #YouTubeBlack Voices Fund grantees and allow them to connect, network and collaborate with other creators.
Africa had more than 270 million mobile apps users as of December 2022, report
As of December 2022, the total number of monthly active users of mobile apps in Africa exceeded 270 million, a 14% increase compared to the beginning of the year.
NewComma secures pre-seed funding to revolutionize the African black creative industry
The funding will accelerate NewComma's tech development, and empower African/Black creatives to reshape the global creative industry.
Hilton is the world’s most valuable hotel brand, report
Hilton (brand value down 2% to US$11.7 billion) retains its title as the world's most valuable hotel brand, according to the latest report from leading brand valuation consultancy, Brand Finance.
MultiChoice Africa affirms commitment to African entertainment
MultiChoice Africa Holdings has demonstrated remarkable resilience and achieved profitability, solidifying its position as a leader in African entertainment.
Havas reveals a new brand architecture and visual identity
For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.
The Mobile Film Festival Africa unveils 2023 winners
The Mobile Film Festival Africa has unveiled the winners of its 2023 edition at a prize ceremony held on at the Renaissance cinema in Rabat, an event part of the "Rabat, African Capital of Culture" program celebrations.
The Music Arena and Muziki Africa partner to stimulate the African music industry
The Music Arena and Muziki Africa have announced their partnership in delivering an exceptional conference and experience that will truly stimulate the African music industry.
Advertising investment to grow by 3 per cent in 2023, report
Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.
IFAD unveils campaign, film on power of investments in small-scale farmers
The short film was made by award-winning filmmaker, Jonathan Pearson, and London-based, production company UNIT9.
Netflix will release 45 movies in summer 2023, the highest for a streaming service
Streaming service Netlfix is set to release 45 movies in the summer of 2023, far surpassing the current record held by a streaming service for movie releases. This is according to TradingPlatforms.com.
Unilever unveils campaign to attract disabled creative talent
Disabled creators are making their mark on social media, making it more inclusive and attracting followers with engaging content that draws on their lived experience and dismantles stereotypes.