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Kenya dominates the platform, with a staggering 54% of users engaging in TikTok for various purposes, while 29% specifically rely on it for news consumption. 

The team, comprising of young creatives Bernice Puleng Mosala and Raphael Janan Kuppasamy has been awarded for a film they did on mental health

Marketing Report is live in Cannes, speaking to key players in the market every day. Today we welcome in our studio Rizz Wangalachi, Creative Director at Ogilvy Africa.

Marketing Report is live in Cannes, speaking to key players in the market every day. Today we welcome in our studio Elouise Kelly, CEO of SECTION27.

Kenyan-based agency Scanad has received the Glass Lion for Change award and Bronze Lion at the Cannes Festival for its captivating campaign “Stain, Not Shame,” that was executed for Zeva Fashion.

Today we welcome in our studio Pepe Marais , founder and owner of Joe Public United, the largest independent advertising agency in Africa.

This year, entrants from Armenia and Nigeria made history by being the first to take home a Lion for their country; Bronze Lions in Radio & Audio and Health & Wellness Lions respectively.

 Smirnoff, the global vodka brand, is announcing the global launch of its vibrant new campaign, 'WE DO WE', boldly championing the power of the collective and celebrating the magic of 'we' that's created when different people, ingredients, and flavors come together.

The CSA brand will launch in France, Italy, Spain, UK, USA, and LATAM, with numerous additional global markets launching in the coming months.

Six years ago, at Cannes 2017, Publicis Groupe launched Marcel - an AI tool designed to be at the service of its talent.

LIONS, WARC and The Effectiveness Partnership have launched the results of a new global survey into Marketing Challenges – examining what the global marketing industry thinks about the challenges it faces, and what needs to be done about them.

The Cannes Lions International Festival of Creativity has announced that a total of 26,992 entries, an increase of 6% from 2022, have been received into the 2023 Awards.

YouTube has reaffirmed its commitment to amplify Black voices in Africa with a two-day event in Nairobi, Kenya to celebrate the 2023 #YouTubeBlack Voices Fund grantees and allow them to connect, network and collaborate with other creators.

As of December 2022, the total number of monthly active users of mobile apps in Africa exceeded 270 million, a 14% increase compared to the beginning of the year.

The funding will accelerate NewComma's tech development, and empower African/Black creatives to reshape the global creative industry.

Hilton (brand value down 2% to US$11.7 billion) retains its title as the world's most valuable hotel brand, according to the latest report from leading brand valuation consultancy, Brand Finance.

MultiChoice Africa Holdings has demonstrated remarkable resilience and achieved profitability, solidifying its position as a leader in African entertainment.

For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.

The Mobile Film Festival Africa has unveiled the winners of its 2023 edition at a prize ceremony held on at the Renaissance cinema in Rabat, an event part of the "Rabat, African Capital of Culture" program celebrations.

The Music Arena and Muziki Africa have announced their partnership in delivering an exceptional conference and experience that will truly stimulate the African music industry.

Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.