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Seventy-one percent of Chief Marketing Officers said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and marketing leaders.

Half of journalists cited disinformation and lack of funding as top concerns, followed by trust in journalism (40%) and lack of time to cover stories thoughtfully (33%).

To uncover what marketers need to know about co-listening (the act of sharing digital audio experiences with one or more people), MAGNA’s Media Trails unit partnered with Spotify Advertising on new research: “The Togetherness Effect: Why Brands Should Be Paying Attention to Co-Listening.”

Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing.

Launched in 2021, VMLY&R Commerce is WPP’s end-to-end Creative Commerce Company, which works to deliver creativity that inspires conversion in the moment – regardless of channel. 

Brand Africa also named MTN as the most admired African brand recalled spontaneously.

In response, one of South Africa’s leading media owners, Tractor Outdoor, has designed a new power-backed solution to keep screens on, meeting the needs of its advertisers.

Cape Town is ranked as Africa’s best city brand and 60th globally, followed by Johannesburg in 72nd spot, according to the inaugural Brand Finance City Index.

In her former role, Wilson-Schultz was responsible for managing Wavemaker’s prestigious Tiger Brands account.

 The CIGC is an annual forum designed for public sector communication professionals to exchange ideas, explore the latest trends, and redefine new approaches.

Instagram over the weekend hosted an event dubbed “Drip in the City” that brought together young people to Nairobi’s City Hall Way for a content capture experience.

Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.

Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.

 Integral Ad Science, a global player in digital media quality, has announced it has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). 

WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject in Lisbon on the second day of Congress.

With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands.

INC. Networking offers an exclusive networking event for entrepreneurs and business people who are serious about building profitable, engaged and sustainable business relationships across the globe.

Panasonic Marketing Middle East & Africa (PMMAF) has revealed the successful conclusion of the inaugural edition of the Panasonic Influencer Affiliate Program (PIAP).

Food security is a complex issue. While the role of farmers, extension workers, buyers, processors, financiers and techies is clear, influencers can also play a key role.

Representing several creative industries ranging from music, fashion, lifestyle, to art, this year’s self-shot 'vlog-styled' short stories provide a glimpse of the creators' world and highlights how being African inspires their creativity.

The FIFA World Cup™ Trophy, the most widely recognised and prized sporting asset globally, has been unveiled at the forefront of the FIFA World Cup 26™ Official Brand.