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In her former role, Wilson-Schultz was responsible for managing Wavemaker’s prestigious Tiger Brands account.

 The CIGC is an annual forum designed for public sector communication professionals to exchange ideas, explore the latest trends, and redefine new approaches.

Instagram over the weekend hosted an event dubbed “Drip in the City” that brought together young people to Nairobi’s City Hall Way for a content capture experience.

Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.

Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.

 Integral Ad Science, a global player in digital media quality, has announced it has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). 

WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject in Lisbon on the second day of Congress.

With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands.

INC. Networking offers an exclusive networking event for entrepreneurs and business people who are serious about building profitable, engaged and sustainable business relationships across the globe.

Panasonic Marketing Middle East & Africa (PMMAF) has revealed the successful conclusion of the inaugural edition of the Panasonic Influencer Affiliate Program (PIAP).

Food security is a complex issue. While the role of farmers, extension workers, buyers, processors, financiers and techies is clear, influencers can also play a key role.

Representing several creative industries ranging from music, fashion, lifestyle, to art, this year’s self-shot 'vlog-styled' short stories provide a glimpse of the creators' world and highlights how being African inspires their creativity.

The FIFA World Cup™ Trophy, the most widely recognised and prized sporting asset globally, has been unveiled at the forefront of the FIFA World Cup 26™ Official Brand.

Every year, leading brand valuation consultancy Brand Finance puts thousands of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries

Effie South Africa has assembled a leading panel of senior advertising and marketing leaders to discuss 'Creative & Effective Marketing' ahead of the upcoming Effie Awards.

As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.

Social media platform Tiktok has added more offerings to its diverse range of monetization features to further help creators unlock real world opportunities and grow their careers in a way that's most authentic to them.

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.

Every year, Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries.

All members of APRA and PRCA are required to follow the APRA Code of Conduct and PRCA Professional Charter and Codes of Conduct, respectively, and are accountable for doing so.

Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward?