news
Tagresults
Kantar Media names Patrick Béhar as Global CEO
He will lead an organisation with the world’s largest audience measurement and media research footprint. Chris Allen, who has successfully led the executive team since 2022, will now focus exclusively on his role as Kantar Media Global CFO.
Ocean on 76 Collective acquires experiential marketing firm Digiworx
Led by founder and CEO Prins Mhlanga, The Ocean on 76 Collective team says this is a part of a deliberate move to bolster its digital platform capabilities.
Mastercard Music Pass NFT opens access to Web3 training programme for emerging musical artists
Music fans from Eastern Europe, the Middle East, and Africa, and around the world can participate with the limited-release Mastercard Music Pass NFT being minted on Polygon
Shop! South Africa launches Outstanding Shopper Marketing Awards
The association is calling on the shopper marketing industry for entries and sponsors.
World’s 25 largest agency companies and the state of the agency market
WPP, Accenture Accenture's Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023 .
YouTube to launch AI-powered music ad solutions
YouTube is set to launch two new AI-powered music ad solutions aimed at helping advertisers connect with Gen Z audiences.
[Interview] Mathias Pwol, CEO, Trillaman Studio, Nigeria
Mathias Pwol is the CEO and producer of Trillaman Studio, an entertainment and media startup based in Lagos Nigeria.
Global outdoor advertising market to reach $39.2 billion by 2030, report
Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth.
World Federation of Advertisers launches Sustainable Marketing 2030 report
Marketing is not changing fast enough according to new research from the World Federation of Advertisers, WFA, in partnership with Kantar’s Sustainable Transformation Practice.
Insight Publicis unveils Creative Interns Academy to bridge Nigeria’s advertising talent gap
The new creative academy will be a training ground for top-tier creative professionals in the Nigerian and African marketing communication landscape.
[Interview] Donna Rachelson, CEO, Branding & Marketing YOU, South Africa
Branding & Marketing YOU is headed up by Donna Rachelson - branding and marketing specialist, author of three best-selling books, successful businesswoman and savvy business investor.
FPL Media joins World Out of Home Organization
FPL Media, an advertising company in Nigeria, recently announced that it has joined the World Out of Home Organization (WOOH). This move is aimed at promoting and improving the Out of Home (OOH) industry on behalf of FPL’s clients, partners and stakeholders.
MTN’s sustainability focus recognized with top showing in brand survey
MTN Group’s strategic priority to create shared value with ESG at the core was recognized in the latest Brand Finance awards, attracting the highest ‘sustainability perceptions value’ of all companies in the survey in which MTN retained the rank as South Africa’s most valuable brand.
Global beauty brand LUX partners with SABC Sport to change women in sports narrative in media
Unilever’s global beauty brand, LUX, is rallying people once more to stand up against everyday sexism.
The PRCA and APRA partner to determine the state of African PR in flagship study
The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including ethics, perceptions of PR in business, talent, remote working, and the challenges facing the industry’s future.
Venture capital firm Hlayisani Capital acquires stake in Tractor Media Holdings
Black-owned private equity and venture capital firm Hlayisani Capital has acquired a minority stake in Tractor Media Holdings, one of South Africa’s digital outdoor media owners.
[Interview] Job Mutai, Co Founder, New Age Media, Kenya
Job Mutai is the Co Founder and Creative Director of New Age Media agency, a marketing, communications and media company based in Nairobi, Kenya.
[Interview] Josephine Pretorius, Founder, Consolidated Marketing Services, South Africa
Josephine Pretorius is the founder and CEO of Consolidated Marketing Services, CMS, a South African startup offering marketing and PR services to clients predominantly in the energy and power infrastructure sector.
[Column] Mimi Kalinda: Strategic communication vital to Africa’s DNA
Innovation is a critical part Africa’s DNA, but it only plays a part in shaping the continent’s narrative when the world becomes aware of it.
Kenyan Entertainment, media, and advertising revenues to hit Sh900 billion by 2025, PwC report
Entertainment, media, and advertising companies in Kenya are set to reap from rising spending even as traditional components of the sector such as television decline, a new report by PWC shows.
[Column] Dumisani Moyo: Three rules for marketing in the post-pandemic era
The COVID pandemic has changed the way businesses sell and market their products and services to customers, and there is likely no return to the old normal.