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NewComma secures pre-seed funding to revolutionize the African black creative industry
The funding will accelerate NewComma's tech development, and empower African/Black creatives to reshape the global creative industry.
Hilton is the world’s most valuable hotel brand, report
Hilton (brand value down 2% to US$11.7 billion) retains its title as the world's most valuable hotel brand, according to the latest report from leading brand valuation consultancy, Brand Finance.
MultiChoice Africa affirms commitment to African entertainment
MultiChoice Africa Holdings has demonstrated remarkable resilience and achieved profitability, solidifying its position as a leader in African entertainment.
Havas reveals a new brand architecture and visual identity
For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.
The Mobile Film Festival Africa unveils 2023 winners
The Mobile Film Festival Africa has unveiled the winners of its 2023 edition at a prize ceremony held on at the Renaissance cinema in Rabat, an event part of the "Rabat, African Capital of Culture" program celebrations.
The Music Arena and Muziki Africa partner to stimulate the African music industry
The Music Arena and Muziki Africa have announced their partnership in delivering an exceptional conference and experience that will truly stimulate the African music industry.
Advertising investment to grow by 3 per cent in 2023, report
Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.
IFAD unveils campaign, film on power of investments in small-scale farmers
The short film was made by award-winning filmmaker, Jonathan Pearson, and London-based, production company UNIT9.
Netflix will release 45 movies in summer 2023, the highest for a streaming service
Streaming service Netlfix is set to release 45 movies in the summer of 2023, far surpassing the current record held by a streaming service for movie releases. This is according to TradingPlatforms.com.
Unilever unveils campaign to attract disabled creative talent
Disabled creators are making their mark on social media, making it more inclusive and attracting followers with engaging content that draws on their lived experience and dismantles stereotypes.
Nielsen launches local streaming insights solution in top 56 local markets
Nielsen has announced the launch of its Local Streaming Insights Quarterly Solution; a new report that provides metrics on TV app usage, streaming to the glass, for over 20 major streaming apps at the local market level.
Popular Kenyan media selected to co-host a public health-centred podcast
Adelle Onyango a popular Kenyan media personality and Founder of Legally Clueless Africa will be co-hosting Niyel's second season of the health and immunisation podcast series - ‘Back to Doc’.
[Column] Amine Djouahra: Forces of change in the creative industries – Going beyond tech
According to the UNESCO report, global cultural and creative industries (CCIs) are estimated to generate about $2.25 trillion annually, which accounts for 3% of the global GDP and employment of around 30 million people worldwide.
Manchester City FC named world’s most valuable football club brand, survey
The club’s brand value has seen a positive increase of 34% growth since the COVID-19 pandemic and has now reached an all-time high. Manchester City FC also boasts the highest revenue in this year’s table, a key driver in its ascent to the top.
Renna Markson appointed as Managing Director of PRCA
This promotion comes as a recognition of her exceptional dedication and valuable contributions to the organisation over the past few years.
Dentsu appoints Lana Marais as group operations director in Sub Saharan Africa
Dentsu has appointed Lana Marais as its new group operations director for dentsu Sub Saharan Africa, effective 1 June.
TikTok testing AI chatbot
The chatbot is designed to help users discover “entertaining and inspiring content” on the app and is currently in limited tests with select users in the Philippines.
Generation Z is influencing ad spend and shaping the future of media, report
They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed.
Privacy outweighs personalization in digital advertising, report
The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.
[Kenya] Skills To Grow Africa, Strathmore tailor opportunities for young PR professionals
Skills To Grow Africa and Strathmore Communication and Consultancy Clinic have announced a partnership to create career development opportunities for Young Public Relations Professionals.
Renault South Africa appoints VMLY&R as new developmental digital agency
The partnership will fall under VMLY&R Commerce, the agency’s specialist creative commerce proposition, which launched in South Africa last week.