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Josephine Pretorius is the founder and CEO of Consolidated Marketing Services, CMS, a South African startup offering marketing and PR services to clients predominantly in the energy and power infrastructure sector.

Innovation is a critical part Africa’s DNA, but it only plays a part in shaping the continent’s narrative when the world becomes aware of it.

Entertainment, media, and advertising companies in Kenya are set to reap from rising spending even as traditional components of the sector such as television decline, a new report by PWC shows.

The COVID pandemic has changed the way businesses sell and market their products and services to customers, and there is likely no return to the old normal. 

South Africa’s Advertising Regulatory Board (ARB) has introduced a new clause to the country’s Code of Advertising Practice detailing how crypto products should be dealt with.

In his role as CMO, Parikh will lead global marketing teams to drive brand awareness, demand generation, and go-to-market strategies of the XDR market leader.

ChatGPT is causing a stir worldwide as a disruptive AI technology of our generation, attracting major investment from tech giants, rewriting the internet as we know it.

The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.

Digiphy, a contextual marketing startup is disrupting the status quo by empowering brands to connect directly with customers from every product and physical touchpoint.

Spotcovery, the innovative media platform that connects descendants of the African continent while promoting culture, creativity, entrepreneurship and economic growth, has launched the Slickstream optimization tool on its website.

The London based agency, whose focus covers the world of sports, entertainment & talent, has formed ties with Afrosport, and will have a specific focus on securing new commercial partnerships and creating programme content for Afrosport

The Drum has released the much-anticipated World Creative Rankings; both Xolisa Dyeshana and Pepe Marais have been ranked in the Chief Creative Officers Ranking with positions 75th and 78th respectively.

Africa-facing music streaming and download platform, Boomplay has announced the roll-out of its partnership product offerings, allowing artists, brands and potential advertisers to optimize towards more precise exposure and visibility.

The digital era is on us with the pandemic sealing the deal as tech and ecommerce stepped up and on parade.

Kantar, the marketing data and analytics company, has revealed the winners of the 2023 Creative Effectiveness Awards, recognizing the most impactful ads of last year.

Ogilvy Africa has announced the launch of a new campaign for Gertrude’s Children’s Hospital aimed at tackling the growing issue of medicine and pharmaceutical waste disposal.

Kantar, the marketing data and analytics company has announced three senior appointments in support of the next phase of company growth in the Africa region. 

The Association for Communication and Advertising (ACA) has announced the new Effie South Africa Committee, tasked with promoting and growing the Effie Awards and marketing effectiveness in South Africa.

After a pan-European tender process, grid operator Enexis has chosen to partner with blended agency iO to launch new brand campaigns

Ad agency Joe Public Cape Town and design firm SHIFT collaborated on the rebranding campaign, which involved creating a new brand strategy, brand positioning, corporate identity, and a creative launch campaign.

Shaneel Singh, currently Chief Product & Growth Officer for South Africa, has been named as EssenceMediacom’s new Chief Operating Officer (COO) for Sub-Saharan Africa.